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The Importance of Character in Sales

February 26, 2012 | Comments: 0 | Views: 150

I hope everyone has noticed that the old schooling is not working in light of all the changes we have witnessed in the past 15-20 years. We were thought or programmed for that matter at school, that having information solves all the problems. Well, maybe it was good for me in 1960's but already in 1980's it was already obsolete and even more so today.

I recall a day when I was called into a parent teacher conference to find out that my daughter, of whom I thought a lot had to be moved out of the accelerated math class because she did not comprehend. Being ESL person myself, I did not comprehend what was it that she was not comprehending. But, being a teacher, I also knew, that teaching is not making sure someone memorizes the text, but rather that he or she understands the principles of learning. So I requested that the teacher concentrates on teaching her how to learn and not what to memorize. It worked.

The time has passed and I still stick to my principle. I heard something very interesting lately, let me share it. "We have a kindergarten degree when it comes to the application of information, although we may have PhD in information itself. In order to succeed in life, we need a reversed scenario with PhD in application of knowledge; the information is available everywhere.

The same principle applies to every aspect of life. Today I would like to talk about sale process as it is, or rather as it should be.

The Art of Influence by Chris Widener

I hate sales (not as discounts of course, that - I love). I am talking about sale processes where persuasion (the old way) is still dominating instead of leaving the stage for influence through care and understanding.

In the age of technology and the information available at any time from any source, people need people, not vending machines.

In the book The Art of Influence, Chris Widener gives a lot of what I wish to call savoir vivreof today's sales person, although I believe everyone can benefit from reading this book. It is very easy to read, flows beautifully like a novel and most of all touches what we need to build and exercise on daily basis - character, personal growth and respect for others as well as self.

There are four life principles which Chris is talking about in his book:

1. Live a life on undivided integrity. Integrity is all you have.

2. Always represent a positive attitude. People like to follow positive people, people respond to optimism.

3. Consider other people's interest more important than your own.

4. Don't settle for anything less than excellence. The way you live your life either attracts or repeals people. Do your best, make a difference. We have the whole world waiting for you.

Since this is only a short mention, I strongly recommend that you get this book and make a use of it. After completing reading, I knew exactly where my faults were and where I needed to start. Average person has so much chaos in their life, in their brain. We tolerate it, we learn to tolerate it although down deep inside we know we would be so much better off. See this article for more along the same subject

Thank you for visiting with me.

Source: EzineArticles
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Chris Widener


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