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Brain Rules - A Book Review

May 29, 2012 | Comments: 0 | Views: 148

"All You Need Is Love" - watched by 400 million in 26 countries when broadcast via satellite in 1967 - sounded true to a generation. Everyone and their cat agreed on principle and loved the song. It felt the natural thing to do, maybe on foundation of other cool stuff we had heard about love. Along the lines of, "Three remain: faith, hope and love. But of these, the greatest is love."

Now comes John Medina's BRAIN RULES, proclaiming "All you need is brain. Brain is all you need".

Our frontal cortex, BRAIN RULES declares, is what sets the human race apart in all of Creation.

The frontal cortex? It does?

The brain as the supreme ruler is difficult to process because unlike love, which is just that, the brain is a multitude of things. Additionally, love serves but itself, but the brain serves mainly its owner's ego. These are significant differences.

To suggest that the brain rules is to think of the brain as intelligence - big mistake.

To think of the brain as intelligence implies intelligence was nowhere to be seen before our brain was formed. But our brain, to exist, had first to be created. From scratch. Who - other than intelligence - could have done the job? It's a pretty complex thing, your brain, after all. Think it was a just series of accidents? Are we then also to believe that books are the result of an explosion at the print factory?

Like all life forms, we were blueprinted from the start. Like all life forms, our blueprint came together with the intelligence to know what to do, and how to do it! All of this in our absence, since "we", still barely a cluster of cells, hadn't shown up yet. Still brainless, but equipped with intelligence we faithfully continued the work. Till our freshly minted egos showed up and, if we let 'em, took over.

An inflated view of the brain only leads to a dimmed view of the multitudes outside the brain, where love, courage, consideration, free will, creative imagination and the thoughts we're thinking reside, to name a few.

The brain is not intelligence anymore than the radio is music. Kids have no problem getting it. One moment they believe the music is IN the radio, and the next day they discover it's not true. The radio, it turns out, is merely a transmitter. It explains why kids find it easy to see the parallels between radio and mind. They understand that just as the tuning of the radio determines the program played, the tuning of the mind determines the intelligence received.

BRAIN RULES is a one-star and five-star book at the same time. Five-star on providing information about the brain. One-star in its attempt to rank the frontal cortex as the most outstanding characteristic of the human race.

Everybody knows someone "with brains" who is doing great damage to him- or herself, and sometimes to others.

Imagine yourself arrive at a crossroads that you cannot comprehend. What will your question be, "What would love do?" or "What would the brain do?"

BRAIN RULES is a good book with a bad title. On its promise - the brain rules - it does not deliver. Cute titles sell books, so it makes marketing sense. I wished they'd have come up with something that makes actual sense.

Beat Schindler creates and provides guidance to help you start, then sustain meaningful work on your dream. As opposed to thinking about getting started.

He is also a writer, practitioner of the location independent life style, and amateur recluse, currently living in Switzerland. More at Be Bold. Take Action.

Source: EzineArticles
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Article Tags:

Leap Of Action


Book Review


Brain Rules


John Medina


Free Will




Beat Schindler


Human Race

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