Author Box
Articles Categories
All Categories
Articles Resources

How to Select the Right Company for Website Optimization

June 06, 2012 | Comments: 0 | Views: 135

There are a lot of changes going on in the world of search engine marketing and optimization. Google has released two momentous algorithm changes to its search engine, namely 'Panda' and 'Penguin,' which have both created quite an uproar in the website optimization industry. Additionally, the search giant has ditched Google Places for a more socially-oriented approach of using Google+ Local pages - another huge move for business and online marketers alike.

We're not even half way through 2012 and Google has SEO's and Internet marketers scratching their heads thinking "what's next?"

So if you're a business owner or marketer, you need to ensure that working with right website optimization company. The stir from 'Panda' and 'Penguin' has magnified the importance of using only ethical, best practices techniques of search engine optimization, and you need to ensure that the company you choose to help you get found in the search results knows exactly what to do and how to do it.

In this article, we are going to highlight a few major considerations you will want to keep in mind when selecting the right company for SEO and website optimization.

How Well Does Your Prospective SEO Provider Communicate?

Communication is key in any business relationship. This often underscores the importance of keeping you vendors as local as possible. So if you represent an American company that is attracted to the pricing models of a SEO company in India, you may want to consider the language barriers involved. Furthermore, because content and copywriting are integral aspects of on-site optimization, you will also want to assess the quality of the product that the company will provide.

Additionally, the manner in which your prospect communicates to the masses is huge reflection of how professional the company may be. Sometimes you can pick up cues simply by reading the copy on their website. Some other attributes that you may want to consider in regards to communication are:

  • Does the company involve itself in social media and other Internet marketing channels?
  • Does the provider have a blog or publish articles that are relevant to its industry?
  • How effective does the company write content, both for clients' sites and its own?
  • Does the company deliver detailed monthly reports to its clients that show search rankings, site analytics, and performance metrics?
  • Does the provider provide ongoing updates, insights, and new strategies?

If the company you are considering does have a Facebook or Google+ page, start reading into their posts. If they have a blog or articles section on their site, read into this content and assess the quality for yourself. It is usually obvious is the people of the company know what they are talking about, or if they're just full of fluff.

Effective communication is key for virtually any type of service agency. Get to you know your prospective optimizer as much as you can before making any commitments. If have any mixed emotions or adverse gut feelings about a certain company, it is most likely best that you cross them off your list of potentials.

Does Your Prospective Optimization Agency Offer Technical Expertise?

Almost anyone can write keyword infused page titles and meta descriptions and call themselves a SEO pro. However, the most powerful SEO specialists provide technical website services to pinpoint weaknesses and opportunities in the HTML back-end of your site. Whether the prospect has in-house web developers who know the in's and out's of search-friendly coding, or they simply outsource these capabilities, it is critical that your optimization firm acknowledges the importance of having a seamlessly coded website.

The overall coding structure of your website, whether it has been custom developed or is purely based on a content management system (CMS), must not go overlooked. There a tons of search agencies that fail to take into consideration the SEO pitfalls of using a robust CMS platform or cumbersome HTML coding. The end result of such negligence will often lead to a sluggish website that can inhibit search engine spiders from crawling and indexing the site in an efficient manner.

In short, the lack of awareness of how SEO-friendly your website's back-end is can end up being a recipe for disaster. Be sure to ask your prospect about the degree of technical expertise it offers. Does the company have experienced website developers on staff? Does the provider base all of its website services on a content management system?

When interviewing your SEO prospect, create a list of questions that address the technical capacity of the company. If they build their websites around CMS software, ask them what CMS platform they use. Additionally, do some research on just how SEO-friendly of the CMS platform really is (there's usually always reviews on this sort of thing.) Proficient and trustworthy SEO firms will have their goods together and will often times put all of their technical capabilities on the table. The task for you is to inquire and extract as many details as you can.

What Resources Does Your Prospect Use to Build Links?

After all of the changes from Google targeting the 'over-optimization' of websites that have too many optimized backlinks, the link building aspects of SEO are critical consideration. Many companies that offer SEO and web optimization are losing tread from their previous link building practices that no longer work. Not only has their clients' websites dropped in the search results, but so has their own sites.

Strong providers of search engine optimization have adapted to the recent search engine algorithm changes (primarily 'Penguin' which targeted over-optimized link building). These types of companies have modified the link popularity programs they provide to clients. Instead of creating tons of links with exact keyword phrase anchor text (which worked in the past), the leaders of SEO pack have diversified their link portfolios to include a blend of natural backlinks.

If you're seeking a company to provide SEO (and surely link building too,) below are some aspects that you may want to consider in choosing a sound, up-to-par specialist.

  • Does the provider use a mix of do-follow and no-follow backlinks?
  • How well does the specialist use anchor text variations? That is, the ratio of your links anchor text that includes purely the URL (natural), partial use of keywords (semi-natural), or complete exact phrase match (not as natural, but still essential of SEO.)
  • What types of sources does the company use to build links? Are they relevant content sources that pertain to the outbound links and their anchor text?
  • How much authority do the link sources have to offer (often times measured by Google PageRank)?

When searching for the right SEO experts, be sure ask your prospects about their link building resources. The key points to uncover are just how natural and how relevant the link building service is. A very diverse blend of backlinks using various combinations of anchor text is natural. Building links from quality content that has some relation to the links is relevant. Using expansive blog networks, article spinning software, and mass publishing platform is unnatural and risky.

In addition, some SEO providers will still utilize traditional, old-school link building strategies like directory submissions, blog commenting, and forum posts. Although these sources of backlinks are much weaker for SEO than those from high authority blogs and articles, they still contribute to creating a very natural looking backlink portfolio for your website. When used in moderation (and not the sole sources for ranking power) these traditional linking techniques put the icing on the cake.

Hello. I am Tyler, the Internet marketing manager of website optimization company the Web Presence Group. I work with all types of business owners and marketing professionals in developing cohesive SEO and Internet marketing campaigns that best suit their business objectives and budget restraints. At the Web Presence Group, we offer a wide range of specialties in organic SEO, PPC advertising, and website optimization, such as link building, copywriting, content marketing, social media, and mobile marketing. Please feel free to contact me personally for any questions or comments that you may have. Thank you for reading.

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

Website Optimization


Optimization Company


Website Optimization Company


Search Engine Marketing



Hence the professional search engine services are very beneficial and also help to increase traffic and clients on your site. This is also helpful to attain target and increase sale. Is you have

By: Mukesh Kumar l Internet Businesses > SEO l December 28, 2012 lViews: 346

Some people are still unaware about how helpful the redesigning of website can be for them. In order to have a better understanding, these people should have clear knowledge the importance of website

By: dauly rani l Internet Businesses > Web Design l December 27, 2012 lViews: 410

If you use SEO, Montreal is a great location for tapping an online audience because of the city's sophisticated business landscape. For your small Montreal business, maximizing your blog's visibility

By: quincycovillon l Internet Businesses > SEO l November 16, 2012 lViews: 217

As it is a well known fact that website development carries big dream of people; it is none other than revenue generation quickly. Although many people fantasize that creating and building website

By: Mohsen Ansari l Internet Businesses > SEO l November 16, 2012 lViews: 266

Today everybody is after a successful business and to make a business successful one goes to any length resorting to different tactics. If anyone has an online business, he must be trying best to

By: suresh chakma l Internet Businesses > SEO l November 04, 2012 lViews: 216

Website development has transpired as an industry in the last decade. A company or a person develops web sites to be placed on the World Wide Web in the field of web development. Here Helena tries to

By: newagesmb l Internet Businesses > Web Development l October 26, 2012 lViews: 202

Online marketing is the most widely used advertising tool that is suitable for almost all types of business. It can attract more people to your website and enhance proper branding of your online

By: Jantel Maryl Internet Businesses > Search Engine Marketingl June 18, 2012 lViews: 145

Niche marketing is not as hard as you think. Learn what it takes to become a successful niche marketer.

By: AJ Simonl Internet Businesses > Search Engine Marketingl June 14, 2012 lViews: 156

Mistake 1 - Neglecting On-page Optimization: I think more people are beginning to understand the importance of on-page optimization when it comes to ranking their web pages. With so much focus on

By: Declan O Flahertyl Internet Businesses > Search Engine Marketingl June 14, 2012 lViews: 149

A simple explanation of the Niche Profit Classroom training course. Learn how to build profitable niche websites from total scratch.

By: AJ Simonl Internet Businesses > Search Engine Marketingl June 13, 2012 lViews: 138

The internet is a big place with billions of websites on as many topics. To locate the website you're looking for, you've to take the help of a search engine.

By: Sunny Krl Internet Businesses > Search Engine Marketingl June 13, 2012 lViews: 154

Many do not realize the benefits of a successful search engine marketing plan. Here we discuss why improving search engine ranking and SEO marketing is so important.

By: Lauren Stylel Internet Businesses > Search Engine Marketingl June 12, 2012 lViews: 147

Merging a social media marketing strategy with you ecommerce website is an intricate process. It requires getting to know your target market, choosing the right social platforms, and communicating to

By: Tyler Tafelskyl Internet Businesses > Ecommercel June 05, 2012 lViews: 137

Discuss this Article

comments powered by Disqus