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Sales Lead Generation: Why It Should Be Outsourced

April 13, 2012 | Comments: 0 | Views: 198

However, marketers and entrepreneurs often don't realise the benefits of outsourcing the sales lead generation. To cite an example, in spite of the fact that most people feel telemarketing (also known as cold calling) is an old school technique, companies that specialise in the same can drive phenomenal results where many others can easily fail. That being said, if this process is outsourced, the organisation can certainly give a big boost to the business.

The next benefit of outsourcing sales lead generation is that one does not have to undergo the expenditure of resources like time and money on training the staff for generating leads. Needless to say, this is a substantial portion of the budget when one also considers the possibility that there might be a situation when even after intensive training, the staff is unable to perform. On the contrary, when a third party is given the task, the chances of success are substantially higher. Coming to the cost factor, there is certainly no need to spend on the training, since the staff working on behalf of the organisation is already experienced and skilled for the job.

And finally, outsourcing sales lead generation means that one does not have to bear the expenses of the salaries in case specialised staff is hired for the purpose. Any expense that is incurred as charge for the services of the third party is considerably lower than the cost of hiring full time employees. Also, the shift in the process from being an in-house one to an outsourced one also means that one can always choose to change the service provider, so to speak, if the current one is not delivering the kind of results that were expected, a freedom that is certainly not possible in the former case.

The next approach towards effective sales leads generation is email marketing, which entails using a compiled database to promote a product. While this process would certainly involve investment on the part of the marketer, it also has a better chance of a higher ROI, particularly in the B2C domain, where the target audience is very vast, and one can't possibly reach out to every prospect via social networking sites, at least not as soon as one would want to! There is also the case of pay per click ads, but they are the most expensive of the lot, and the chances of a better ROI are not worth the extra investment.

The Global Associates is a unique full service sales and marketing organization offering Customized Strategic and Tactical Sales Solutions to Organizations, Globally.

Source: EzineArticles
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