Author Box
Articles Categories
All Categories
Articles Resources

We Are ALL Sales People

May 28, 2012 | Comments: 0 | Views: 165

This week the newspaper reported an arrest of a veterinarian technician for stealing drugs from her employer. The veterinarian reported the thefts to the police and she was arrested. However, when discussing this with friends, I was shocked to hear them say they would not go to this veterinary clinic after reading about them in the newspaper. The business has been "tainted". Guilt by association. GEEZ! What more could the employer do? Would he be better served to sweep it under the rug? That employee actually hurt his reputation with (potential) new customers in the community.

On the flip side, there is a cashier at a supermarket in town who has developed a fan club. I know because I am a member. She remembers faces, and will greet customers immediately with a big smile and a cheery hello from across the food isles. Then she will point out the yummiest specials for the day, i.e., "The french baguettes just came out of the ovens over in the bakery.", "Strawberries came in this morning and they are so sweet.", "Dryers has a new ice cream flavor out and we are giving out samples in front of the frozen foods." So when she left one supermarket chain and joined another, so did I. It is safe to say I have spent more at this new supermarket in a month than I spent in the last two years with them. When I go in, I look for our favorite cashier and I listen to her recommendations. Let's face it; her life has its ups and downs. She experiences all the emotions. Yet, somehow she has decided she will be the one guarantee of a smile and a friendly word to shoppers at her employer's place of business. Maybe cloning could be a good thing??

When a sales professional fails to give good service, its felt almost immediately. Our paychecks take a nose dive. We put the effort in upfront and are paid accordingly. Of course, we are also at the mercy of our clerks and techs. We need the support of the rest of the company in order to deliver product and/or services. When anyone in the chain falls down, the order is lost and our paychecks shrink like a cheap pair of jeans. The rest of the chain is insulated from this cause and effect. Their paychecks remain constant.

Too bad. If EVERYONE realized they are in sales and were paid based on success in bringing in new customers and retaining current customers, there would be no need for "employee reviews". Every paycheck is a review.

Team spirit, wearing a smile, using your manners; all those niceties management keeps holding trainings to try and cajole employees into. Change the incentive and change the behavior. Save money on those dumbed-down trainings most of us multi-task through.

We are all sales people but only a few of us actually own it.

We can continue our education throughout our working lives to become the best at our positions and ensure the success of our company. Every employee has the opportunity to make a positive contribution by the manner they treat customers and the extra effort they put into the quality of their work.

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

Sales People


Sales Professional


Retaining Current Customers


Business Ethics


Employee Character

In India, employment opportunities are set to grow by a good margin in the coming year, a phase which was started in the turn of the second decade of the 21st century. organisation, candidates with

By: Sarkariexam l Business > Careers Employment l April 01, 2013 lViews: 11709

Sometimes it is amazing to see that certain jobs can precipitate huge turnouts in the recruitment drives. It is as if thousands of people were waiting for the vacancy advertisements and the moment

By: Sarkariexam l Business > Careers Employment l December 30, 2012 lViews: 690

In recent times, jobs in healthcare segments have grown tremendously. It is anticipated that this growth curve will continue for the times to come. Various factors are responsible for this

By: Sarkariexam l Business > Career Advice l December 27, 2012 lViews: 448

Are you in a dilemma whether to choose web based CRM or not? If yes, don’t worry. You aren’t the sole person having this doubt.There are numerous firms trying to make out whether investing in a

By: Reneta Vasileva l Business > Customer Service l December 23, 2012 lViews: 409

If you think about it you will realize the fact that each business has its own set of risks that are involved in it.The trade secrets that you have and the information related to the business is what

By: brumbrum1 l Business > Risk Management l December 23, 2012 lViews: 263

As the time is changing, concierge management services are now growing despite the slowing economies of the world. The main reason of it is the need that is highly specific to the people who like to

By: willsmith10 l Business > Management l December 23, 2012 lViews: 334

Follow up is one of the most important parts of a business. You must follow up with the prospects and customers in order to generate a positive feedback. Firms usually lose business when they don't

By: Jeremy A Barkerl Business > Sales Trainingl June 12, 2012 lViews: 191

Learn how to keep focused on achieving your targets. Make prospecting your friend and not the enemy.

By: Blake E Hooperl Business > Sales Trainingl June 10, 2012 lViews: 214

Most of the time during the sales process you, as the sales person need to remain silent and listen. At no time is your silence more important than when your prospect says something incorrect in

By: Louie Bernsteinl Business > Sales Trainingl June 09, 2012 lViews: 204

Businesses are often looking for the next best ideas to help them in reducing expenses, increasing revenues, and producing greater levels of profit. Some businesses turn to the online environment in

By: Peter McKeonl Business > Sales Trainingl June 08, 2012 lViews: 171

Many business owners understand the incredible value associated with having a strong sales staff. These individuals represent your front line of opportunity when it comes to capturing consumer

By: Peter McKeonl Business > Sales Trainingl June 08, 2012 lViews: 175

Take advantage of your sales opportunities. Do not get lulled into meetings that leave you with little time to discuss what you came there to discuss. Here are four key points to remember.

By: Gordon Whiteheadl Business > Sales Trainingl June 04, 2012 lViews: 169

Discuss this Article

comments powered by Disqus