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Sales Training on How You Can Break Out of Your Comfort Zone to Increase Sales

February 23, 2012 | Comments: 0 | Views: 144

This sales training will show you how to recognise when you are stuck in a comfort zone and how to break free to increase your sales.

Many sales people who I coach are unconsciously comfortable with parts of their sales process, and really don't like doing other parts. Without the right sales training they don't realise how this can stop them closing sales. When they become consciously aware of the stages of a sale that they are comfortable with, and those that they are not, they can convert more of their prospects into paying customers and clients.

When you are selling your services or products you will go through all the stages of the sales process. You will find a potential customer, perhaps make an appointment to meet with them, ask questions to discover their needs, present a proposal and try to close the sale. If they have questions or objections you try to overcome them and complete the sales process stages. You may follow the stages unconsciously, especially if you have not had any formal sales training. This is true for all types of selling, B2B, Direct Sales, Field Sales, and even Retail Sales although you may not use the appointment stage. Some stages will be within your comfort boundaries and others will be outside of it.

Recognise Your Comfort Zone

What happens with many sales people is that some of the stages of a sale are deep within their comfort area and others are far outside their boundaries.

Even without formal sales training you will know which of the stages are within yours because you will feel comfortable, confident, and enjoy completing those stages. When you complete the stages of the sale that are outside of your comfort zone you will feel uncomfortable, dislike taking the actions, or even hate attempting them. This leads to you avoiding these stages of the sales process.

Look for the indicators of which stages are within your comfort zone by analysing your sales results. If you have lots of prospects but very few sales appointments you probably have prospecting within your comfort zone and appointment setting way outside of it.

If you can confidently convert a good percentage of your prospects into clients but need a lot more prospects you will find the face to face stages well within your comfort zone and prospecting on the outside.

The same can also be found for the stages of the actual face to face sale. Some people like asking questions and presenting sales proposals, but when it comes to closing the deal they hate asking for the business. Objection handling can be another stage that people are not comfortable doing and many give up when faced with objections.

Actions You Can Take to Bring All the Sales Stages Into Your Comfort Zone

Follow these 3 steps to bring all the sales process deep inside your comfort zone:

1. Examine your sales process and become consciously aware of your own feelings, and your results, to find where each sales stage is in relation to your comfort zone.

2. Look for sales training that will focus on improving specific stages of the selling process and enable you to feel comfortable and become confident about each stage.

3. Use the sales training and most of all practice those stages you used to find uncomfortable until you become confident, comfortable, and they move to deep inside your comfort zone.

As a manager and trainer I use sales training that focuses on the selling process with my successful teams. By using this training they become comfortable with all the sales stages. They gain all round confidence and actions that were outside of their comfort zone click into place inside. If you are aware that there are parts of your sales process that you are not fully comfortable with you can get online training that focuses on each of the sales stages at

Source: EzineArticles
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