Author Box
Articles Categories
All Categories
Articles Resources

Olympic Athletes Vs Modern Sales Teams

March 14, 2012 | Comments: 0 | Views: 117

On the 27th July 2012, the world will watch each of the 10,500 Olympic athletes represent their country in East London. Each athlete will stand at their peak, ready to perform against whatever comes between them and their gold medal.

In the run up to possibly the biggest sporting event in the world (even the US takes this one seriously!) athletes focus on their mental strength as well as their eating and sleeping patterns. Irrespective of their talent and determination, each athlete will have spent 8 hours a day, 7 days a week, numerous months a year (for many years previous!) training their bodies and minds to be in peak condition, even if their surname is 'Bolt'.

They train consistently to develop and perfect their skills, work on their weaknesses, and maintain their phenomenal level of physical shape in order to accomplish the performance of their lives, whilst the world watches. Furthermore, each athlete will work day and night with their own coach, who will work alongside them developing their skills, pushing them harder, faster, further... in order for them to progress. They do this because they want to be the best. They do this because that's what it takes to compete with the best.

In the battleground of today's business world, sales people are having to give the best performances of their lives to win business in such challenging and highly competitive marketplaces.

Yet, even in the current economic climate, it seems to be acceptable for sales teams NOT to have any investment in their development. One has to wonder why it is so expected for a sports person to spend the majority of their 'working life' partaking in on-going training, but it is not a favorable method when it comes to businesses needing to sell their products....

Take a professional golfer who spends hours and hours every day practicing his swing, and a car sales man who gets sales training once every year (or less!).

The expectation of their results is the same: To Win. Yet the car sales man is expected to do this without the support, without the training, and without developing his knowledge, his skills, or his mindset. Furthermore, the car sales man will probably be expected to sell new products within that same year, yet the playing field will (99% of time) stay the same for the athlete.

Is it really that different? Aren't both of these professions presented with unpredictable or uncontrollable factors in their everyday working lives? They say that every sports game or challenge is different. But isn't this the case with every sales call? Sure, they are completely different factors, but why does there seem to be a divided opinion when it comes to sales training (or any form of training and development in the work place) and whether or not it's a good investment?

Some Sales Directors will tell you that training is an absolute essential ingredient to their Organisation... Others don't think it's effective. Some only believe in training and developing the 'newbies'... Yet this ideology is heavily contradicted in the sporting world. One has to ask themselves, 'can someone really ever reach their peak?' Is there ever a time where the individual knows it all and cannot possibly improve in any way, shape or form? The 10,500 athletes and their coaches don't seem to think so.


Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:



Sales Training




Olympic Athletes


London Olympics


Sales Directors

In India, employment opportunities are set to grow by a good margin in the coming year, a phase which was started in the turn of the second decade of the 21st century. organisation, candidates with

By: Sarkariexam l Business > Careers Employment l April 01, 2013 lViews: 11708

Sometimes it is amazing to see that certain jobs can precipitate huge turnouts in the recruitment drives. It is as if thousands of people were waiting for the vacancy advertisements and the moment

By: Sarkariexam l Business > Careers Employment l December 30, 2012 lViews: 690

In recent times, jobs in healthcare segments have grown tremendously. It is anticipated that this growth curve will continue for the times to come. Various factors are responsible for this

By: Sarkariexam l Business > Career Advice l December 27, 2012 lViews: 447

Are you in a dilemma whether to choose web based CRM or not? If yes, don’t worry. You aren’t the sole person having this doubt.There are numerous firms trying to make out whether investing in a

By: Reneta Vasileva l Business > Customer Service l December 23, 2012 lViews: 409

If you think about it you will realize the fact that each business has its own set of risks that are involved in it.The trade secrets that you have and the information related to the business is what

By: brumbrum1 l Business > Risk Management l December 23, 2012 lViews: 263

As the time is changing, concierge management services are now growing despite the slowing economies of the world. The main reason of it is the need that is highly specific to the people who like to

By: willsmith10 l Business > Management l December 23, 2012 lViews: 333

Follow up is one of the most important parts of a business. You must follow up with the prospects and customers in order to generate a positive feedback. Firms usually lose business when they don't

By: Jeremy A Barkerl Business > Sales Trainingl June 12, 2012 lViews: 190

Learn how to keep focused on achieving your targets. Make prospecting your friend and not the enemy.

By: Blake E Hooperl Business > Sales Trainingl June 10, 2012 lViews: 214

Most of the time during the sales process you, as the sales person need to remain silent and listen. At no time is your silence more important than when your prospect says something incorrect in

By: Louie Bernsteinl Business > Sales Trainingl June 09, 2012 lViews: 203

Businesses are often looking for the next best ideas to help them in reducing expenses, increasing revenues, and producing greater levels of profit. Some businesses turn to the online environment in

By: Peter McKeonl Business > Sales Trainingl June 08, 2012 lViews: 171

Many business owners understand the incredible value associated with having a strong sales staff. These individuals represent your front line of opportunity when it comes to capturing consumer

By: Peter McKeonl Business > Sales Trainingl June 08, 2012 lViews: 175

Take advantage of your sales opportunities. Do not get lulled into meetings that leave you with little time to discuss what you came there to discuss. Here are four key points to remember.

By: Gordon Whiteheadl Business > Sales Trainingl June 04, 2012 lViews: 168

Discuss this Article

comments powered by Disqus