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How to Create Your Personal Brand As a Sales Professional

May 29, 2012 | Comments: 0 | Views: 149

As soon as you apply for a sales position, you are judged on the way you conduct and present yourself, your confidence and your ability to carry the company's brand name. If you want to make it as a sales representatives, you must understand and demonstrate that you know how the sales and marketing industry works.

This entails knowledge, first and foremost, of how to create a personal brand and how it will benefit sales professionals. This is especially important because if you have a strong grasp of who you are, you will never wither with the times but will be able to change according to what is demanded of you.

Choose your passion. Despite your eagerness to work as one of the sales professionals, resist the urge to apply in the first position that provides an opening. Find out which field you are good in. Are you knowledgeable about cars? Then find an opening position as a car salesman. Do you know a lot about history? Be part of the few antique agents. To be able to succeed in the world of sales, you have to eat, breath, and sleep the product or service that you sell. This needs you to be familiar of the fundamentals and adding the specifics when you do become part of that company. Find out what drives you and be part of that company.

Know the company. Although, you have the background knowledge of that particular product or service, there is more than meets the eye. Embody the company's mission, vision, goals, and values. Find a connection between what the company is about and you. If you are at a loss of how you can mirror what the company stands for then don't force the matter.

Changing who you are for the company might be counter intuitive, not to mention counterproductive, in the long run. Instead of changing yourself for the company, you have to find one which changes along with you. You will never prosper in the company which stands for something against the values you have built your life around. No matter how much the company pays and offers, you will never find yourself happy.

Be part of that company. Once you find a company which spells Y-O-U, endeavor to be part of that. Being able to aptly capture the product or service that the company sells as well as what the company stands for is not enough to ensure your success in the application process. You also have to be ready to play the part of a sales professional from that company.

Again, this should mirror your character and personality, thus, needing only a little tweak here and there. You have to be a mix of a person who exudes what the company is in every way, and at the same time, a unique person who has that competitive edge among other sales professionals in your company and competing companies. Best of luck to you!

Mike Colesante can be reached at He is the purveyor of, and other business and marketing websites.

As an active entrepreneur, I have started, grown and sold several businesses. The website is my home base to record what I learned during the process and help others learn from my mistakes, of which there have been plenty...

At sales Swamp Publishing, we deliver you practical and tested sales and marketing information.

We wade through the Sales Swamp of bad techniques, bad ideas and B.S. to bring you simple and proven systems that attract and create clients for life.

For a free copy of the sales letter and system I use to get a 94% response rate and a 24% appointment rate go to

Source: EzineArticles
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