Author Box
Articles Categories
All Categories
Articles Resources

Professional Telemarketers - Have Them Talk To Your Real Market

April 11, 2012 | Comments: 0 | Views: 158

Companies in marketing communications are all about talking to the market, to the customers. However, such a fixation on a consumer market could also result in a severe lack of it on your real market.

Now you might wonder what this 'real market' is. Yes it's true that being in marketing communications must mean you have a lot of methods covered. Internet advertisements. Billboards. Promos. They're all mean to really reach out to buyers. It also then follows that you know a lot about marketing for different industries. The research you conduct is dedicated to discovering the common needs and preferences of thousands.

With so many supposed targets, how can it sound like there's still only one 'real' market for marketing communications?

Well that's because despite how many people you'll attract to boost your clients sales, those sales are for them. They're not for you. Don't forget the source of your own sales and from that, you can easily discern you real market.

So where do you really get your money? Obviously from your clients. Who are your clients? Other businesses. Those other businesses are your real market.

If you've forgotten that or just neglected to think upon the implications of it, then you're forgotten an important part of your business' identity: you're a B2B service. To forget that is to forget an important process of generating B2B leads. Without these leads, how will you know who your next business partner is going to be? How will you plan for your next project if you have no product to promote? Have you forgotten that the famous four Ps include product?

Don't worry, it's not too late. You just simply need to evaluate where you are when it comes that process. In fact, the most important question to ask first is do you have the resources to really maximize it? Chances, are you might have already invested so much in expanding your B2C marketing methods that you either don't think one more would hurt or it will.

The truth is that doesn't matter much. What matters is the next question: Do you know what it takes? B2B lead generation companies use a surprisingly different set of methods that focus more on precision than finding out the common needs of large populations. Again, your real market is the one comprised of businesses and these businesses have key decision makers who can determine whether or not you're capable of giving their company what it needs.

To do that, you might need to use something like a more targeted email campaign or even telemarketing just to get that information. There's no denying that it will be difficult but at the very least, the acquisition of said information will tell your prospects that your business is very much serious in talking things over with them. And even in the case that your resources can't get you the telemarketers you need, there's always outsourcing. These days there have been plenty of telemarketing companies dedicated to the practice of lead generation and appointment setting for B2B. But in the end, the important thing is talk to your real market.

Kurt Wyatt is a B2B lead generation and appointment setting specialist that aids direct marketing and advertising companies in generating quality sales leads and appointments. Kurt invites you to visit for more information.

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

Marketing Leads


Advertising Lead


Sales Leads


B2b Leads


Lead Generation


Professional Telemarketers

In India, employment opportunities are set to grow by a good margin in the coming year, a phase which was started in the turn of the second decade of the 21st century. organisation, candidates with

By: Sarkariexam l Business > Careers Employment l April 01, 2013 lViews: 11711

Sometimes it is amazing to see that certain jobs can precipitate huge turnouts in the recruitment drives. It is as if thousands of people were waiting for the vacancy advertisements and the moment

By: Sarkariexam l Business > Careers Employment l December 30, 2012 lViews: 690

In recent times, jobs in healthcare segments have grown tremendously. It is anticipated that this growth curve will continue for the times to come. Various factors are responsible for this

By: Sarkariexam l Business > Career Advice l December 27, 2012 lViews: 449

Are you in a dilemma whether to choose web based CRM or not? If yes, don’t worry. You aren’t the sole person having this doubt.There are numerous firms trying to make out whether investing in a

By: Reneta Vasileva l Business > Customer Service l December 23, 2012 lViews: 410

If you think about it you will realize the fact that each business has its own set of risks that are involved in it.The trade secrets that you have and the information related to the business is what

By: brumbrum1 l Business > Risk Management l December 23, 2012 lViews: 264

As the time is changing, concierge management services are now growing despite the slowing economies of the world. The main reason of it is the need that is highly specific to the people who like to

By: willsmith10 l Business > Management l December 23, 2012 lViews: 334

Introducing carefully guarded secrets to hiring B2B inside salesman and telemarketers. It's not Vegas and you can't just roll the dice and hire anyone and you can't use a resume by itself either.

By: Mike B Cynarl Business > Sales Telesellingl June 19, 2012 lViews: 172

Telemarketing has long gone from the stereotypical image of cold calling salespeople. Today, telemarketing advocates now focus on the its capacity to get in touch with prospects and get information.

By: Camille A Thompsonl Business > Sales Telesellingl June 17, 2012 lViews: 182

Did you know your receptionists / telephonists could be making you more appointments and ultimately more money? Now, I'm not talking about your receptionists / telephonists making outbound phone

By: W J Simmonsl Business > Sales Telesellingl June 11, 2012 lViews: 208

Anyone who has experienced a fear of calling knows how miserable it feels. There's help! There's a treatment called Emotional Freedom Techniques (EFT) you can do yourself. Imagine how much easier and

By: Kimberly Schenkl Business > Sales Telesellingl June 02, 2012 lViews: 182

Talking too much is a common problem for Sales people, but there's light at the end of the tunnel if we can find that little bit of extra discipline in our daily working routine. Everybody loves to

By: David Lynchl Business > Sales Telesellingl May 27, 2012 lViews: 185

Cold calling can be nerve racking for many Inventors and they panic or go blank when the other party answers. They forget it is just another person on the other end. Here are some tips that might

By: Roger A Brownl Business > Sales Telesellingl May 26, 2012 lViews: 197

There's more to industry expertise than knowing what your business can do. If you're screening lead generation companies to outsource, take note of how they define the term. If it just stops at you

By: Kurt Wyattl Business > Sales Telesellingl April 24, 2012 lViews: 157

Not all marketing research firms can cover all the markets in the entire business world. Sometimes it profitable enough to specialize in one half of it like those who specialize in B2C marketing. On

By: Kurt Wyattl Business > Marketingl April 15, 2012 lViews: 158

Discuss this Article

comments powered by Disqus