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Outsourced Telemarketing Services: Aiding Canadian Firms in Doing Foreign Business

May 16, 2012 | Comments: 0 | Views: 182

Canada is among the world's top ten trading nations. Due to this, it has become an industrial powerhouse and one of the richest countries to date. And since the importation and exportation market is quite wide for Canadians, many firms also seek to be able to trade with other companies and organizations around the world. Top importers of Canadian goods happen to be the United States, Japan, and the United Kingdom. With this in mind, these countries are potential markets for new B2B firms that seek success in their line of industry. And through the aid of telemarketing services, a B2B firm can hope to get in touch with prospects within these far-off lands and negotiate good business deals.

But first off, in order to find prospects in these markets, one will need B2B lead generation. When this comes to mind, one may think that the need for an in-house call center and telemarketers may be necessary to be able to do so. However, that would be taking the long way around. Why trouble yourself with such an expenditure that takes a long while to be implemented when you can get one that's readily available to you, is a cost-effective sales and marketing solution, and has proven to work? Why not get outsourced telemarketing services to aid you with making sales and finding prospects in these foreign markets.

Although still a quite valid choice for getting telemarketing services, an in-house campaign is not the ideal option for small to medium sized firms since some don't have the needed resources to be able to avail of such services. After all, you'd need to hire new staff to do the assigned tasks, you'd also need to procure all the needed equipment and facilities before you can implement the campaign. Another thing to mention would be that you would also need to train your new agents thus taking up time. Another thing to mention would be the time it takes to build a call center. However, when you are leasing, or just don't have what you need for such, then there really is no chance for this type of venture.

Outsourcing however, removes most of the things that delay the implementation of a telemarketing campaign. Also, as a cost-effective solution, the labor costs for paying your chosen outbound telemarketing call center will be significantly lower than what you would have found yourself paying to your new staff. Also, since these professional and skilled telemarketers are already experienced, it would only take a short amount of time before they can fully understand your product and be able to market it through the phone. You can also provide your own call script to assist them in introducing your firm and what products and services you offer to your prospects. Equipped with skill, quick wit and knowledge about your firm and what you do and sell, these telemarketers will be able to bring in the sales you want and be able to get you appointments with your prospects so that you can start closing deals.

B2B lead generation will also aid you when you need to find prospects in these foreign markets. Most telemarketing call centers offer to do their own lead generation as part of their deal with you. This should also help to minimize the costs for you and since telemarketers are known to be some of the best when it comes to lead generation, you can expect to soon have a nice client?e within these markets, and more sales to support your firm.

Sarah Barnes is a telemarketing expert with 11 years experience as a sales leads analyst for small and medium companies. Sarah invites you to visit for more information on pre-qualified sales leads and appointments.

Source: EzineArticles
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