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In House Telemarketing For Your Business - Will It Work?

February 13, 2012 | Comments: 0 | Views: 160

Firstly I must be frank with you... of course I don't wish to insult your intelligence but what do you know about telemarketing?

I understand the thought process of most business owners, but I also however have over 7 years' experience in running telemarketing operations for large and small companies alike. And I can tell you now; it is nowhere near as easy as you think. Running a telemarketing operation even in house is a full-time job. You need to consider certain factors before even entertaining the idea of running your own in house telemarketing.

First off, who will run it? If it's you, then remember it is a full-time job! So you will either need to drop all of your current tasks and focus solely on this, or you will be working double the time to ensure all tasks are done. This may work for a while, however you will soon grow tired, and will begin overlooking things and not performing at your peak.

You also need to consider your experience in the field of telemarketing, it just isn't as simple as most people think. You would be lucky to succeed if you think its simply picking up the phone and calling. You need to know much more than that, for example; what scripts will be effective? Who is your target market? How many staff will you need? What is an appropriate target? What objections will your agents face and how will they overcome them? What type of people do you need to hire to get the job done effectively?

The biggest problem many businesses face in setting up their own telemarketing is simply lack of knowledge. You truly need a professional to advise you on the operations, motivation of the staff is a must and so too are utilizing the correct tools and avenues to conduct your campaign. The bottom line is it may look like an easy thing to do but I warn you now it really is a challenge and something you need to learn about before delving into it. It only takes the simplest thing to be missing from your operation for it to fail, so if you plan to start your own telemarketing either have a consultant come in to help you set up if you haven't run successful campaigns before or simply outsource the work to local Australian call centres and let them do what they do while you focus on your current tasks.

Sheryse Currey Data Rich Australia - Business Marketing ABN: 72 884 886 102

Level 15 Corporate Centre One, 2 Corporate Court Bundall QLD 4217

TELEPHONE: +61-730538014 WEBSITE: E-MAIL: SKYPE: sherysecurrey

Source: EzineArticles
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Telemarketing Operation


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In House Telemarketing


Business Marketing

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