Author Box
Articles Categories
All Categories
Articles Resources

A Guide In Selecting the Right B2B Telemarketing Company

October 12, 2011 | Comments: 0 | Views: 112

Because there are so many business-to-business telemarketing companies around, it is very essential to select the one which is 100% focused. You need to be confident that they will represent your company in a professional manner, and you need to be sure that they will strengthen your company's brand. Selection is often difficult, tiring and time-consuming process. However, there are quite a wide number of criteria that would help you determine a suitable agency for you.

When you set about choosing your B2B telemarketing agency, you need as much knowledge as possible to make the best possible decision.

First, you need to consider the reputation of the company in the industry. It is critical to know if they are members of any consumer protection agencies like the Better Business Bureau, and if they have been featured in any publications in recognition of their work. Their previous accomplishments will ensure you of quality performance and increase your confidence of making them as your inside staff.

The second thing you need to know is the specialisation of people they employ. The agency must have seasoned professional telemarketers with years of experience in telesales. There are telemarketing agencies that only provide services like data cleaning and surveys, so it is very necessary to choose one with people who have done telesales in quite a long time now.

Third, learn the entire telemarketing platform that they offer. Spend time in understanding and evaluating how your campaign will be created and managed. You will know the right one if they present you with a systematized approach to creating and executing your campaign to achieve success. You need to give due attention in understanding how their process will work to ensure great results.

Fourth, look closely into the agency's technology and technical support. Ask the agency about their technical support. Can they easily import and export data? Does their technology allow them and you as a partner to track, listen in to and review telemarketer calls? Their system should be integrate with email campaigns to make the calls more productive. They should also have the capacity to do real-time reporting.

Last, your proposed telemarketing partner should have the capacity to recognise the issues that your company have on a day-to-day basis. This may seem unrelated, but it is very important that you choose an agency that will find a solution that will help to resolve/eliminate or address these issues. This means that your partner will have a real impact on your business. It should be up to the agency to position themselves to address your problems.

When it comes to business-to-business telemarketing, the landscape of companies to choose from often seems limitless. So it is very important to select the right one. It should not only be based on price but more importantly on what you can get for what you pay for. Consider the factors above because once you have your priorities set, then it will be time to start looking at individual telemarketing companies. So give your money the best value by choosing the right company for you.

Oliver Scott works as a professional consultant. He helps businesses in UK increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit:

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

B2b Telemarketing



In India, employment opportunities are set to grow by a good margin in the coming year, a phase which was started in the turn of the second decade of the 21st century. organisation, candidates with

By: Sarkariexam l Business > Careers Employment l April 01, 2013 lViews: 11711

Sometimes it is amazing to see that certain jobs can precipitate huge turnouts in the recruitment drives. It is as if thousands of people were waiting for the vacancy advertisements and the moment

By: Sarkariexam l Business > Careers Employment l December 30, 2012 lViews: 690

In recent times, jobs in healthcare segments have grown tremendously. It is anticipated that this growth curve will continue for the times to come. Various factors are responsible for this

By: Sarkariexam l Business > Career Advice l December 27, 2012 lViews: 449

Are you in a dilemma whether to choose web based CRM or not? If yes, don’t worry. You aren’t the sole person having this doubt.There are numerous firms trying to make out whether investing in a

By: Reneta Vasileva l Business > Customer Service l December 23, 2012 lViews: 410

If you think about it you will realize the fact that each business has its own set of risks that are involved in it.The trade secrets that you have and the information related to the business is what

By: brumbrum1 l Business > Risk Management l December 23, 2012 lViews: 264

As the time is changing, concierge management services are now growing despite the slowing economies of the world. The main reason of it is the need that is highly specific to the people who like to

By: willsmith10 l Business > Management l December 23, 2012 lViews: 334

Introducing carefully guarded secrets to hiring B2B inside salesman and telemarketers. It's not Vegas and you can't just roll the dice and hire anyone and you can't use a resume by itself either.

By: Mike B Cynarl Business > Sales Telesellingl June 19, 2012 lViews: 172

Telemarketing has long gone from the stereotypical image of cold calling salespeople. Today, telemarketing advocates now focus on the its capacity to get in touch with prospects and get information.

By: Camille A Thompsonl Business > Sales Telesellingl June 17, 2012 lViews: 182

Did you know your receptionists / telephonists could be making you more appointments and ultimately more money? Now, I'm not talking about your receptionists / telephonists making outbound phone

By: W J Simmonsl Business > Sales Telesellingl June 11, 2012 lViews: 208

Anyone who has experienced a fear of calling knows how miserable it feels. There's help! There's a treatment called Emotional Freedom Techniques (EFT) you can do yourself. Imagine how much easier and

By: Kimberly Schenkl Business > Sales Telesellingl June 02, 2012 lViews: 182

Talking too much is a common problem for Sales people, but there's light at the end of the tunnel if we can find that little bit of extra discipline in our daily working routine. Everybody loves to

By: David Lynchl Business > Sales Telesellingl May 27, 2012 lViews: 185

Cold calling can be nerve racking for many Inventors and they panic or go blank when the other party answers. They forget it is just another person on the other end. Here are some tips that might

By: Roger A Brownl Business > Sales Telesellingl May 26, 2012 lViews: 197

Discuss this Article

comments powered by Disqus