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Valentine's Day - How to Heat Up Your Sweets' Sales?

February 16, 2012 | Comments: 0 | Views: 183

The love day celebrated on 14th of the February provides the best chance to express our love, and gratitude for one another, especially if we have not shared our feelings before. Valentine's Day is incomplete without flowers and gifts and of course sweets, which express the sweetest sentiments just appropriate for this most joyous and most romantic day of the year.

Every business can gear up its sales by creating its own special twist on Valentine's Day. Since sweets are the symbols of love and celebrations and lovers cannot do well enough without them, sweets suppliers can greatly benefit from this event. A couple of weeks before the Day is the best time for the sweets'wholesale suppliers to prepare for making the most out of this cherished event. If you really want to see your profit at peak during this month, think out of the box. I am rounding up some ideas that would surely work for you on this Valentine's Day.

Stock up your shelves with variety

Providing variety to the buyers with sweet tooth is the key to lure them. One can find many chocolates in confectionery stores so the appropriate way to set your sweets apart from the rest is through its taste, variety and packing. You can offer red heart wholesale sweets boxes filled with delicacies, nuts, and chocolates in small attractive bags. Dedicate a special section with all kinds of chocolate products in multiple attractive shapes and sizes with different flavors including caramel, sugarless chocolates, light and dark chocolate. Nougat and caramel candies in beribboned boxes also make the top selling confectionery items during the love weeks.

Host free Valentines' cards on your website

If you also have a business website, besides dressing it up in Valentine's theme, you can also display free valentines cards to attract visitors towards your sweets' promotions. You can hire a graphic designer and direct him to post series of printable cards in PDF format. Design these cards in special valentines themes with statements expressing love in creative manner. You can also provide the option of customizing the cards to specified colors and by giving an option to add love poems and different icons according to visitors' choice. Since, your aim is to promote your sweets' business, you can add sweets imagery in the theme or with the background and provide company's logo and contact information in its background.

Offer Sweets gift baskets with sticky love notes

Since, Valentine's Day comes soon after Christmas when people are hesitant to spend more; they always look out for cheap sweets' gift baskets consisting of various wholesale sweets including chocolates, nuts, and candies. You can offer small gift with sweet baskets that cross certain price range. These gifts could a small teddy bear, foamy hearts, a body spray, key chain or any other gift that could entice your customers to purchase from you and at the same time do branding for you shop. Since, customers perceive the value of the baskets more than purchasing individual items, offering discounts on them would a wise idea. Since the presentation of the gift really matters, you can wrap the baskets in special net fabric with multi-colored ribbons. Besides that, you can also attach sticky love notes on the baskets in the form of heart shaped stickers and leave some space for the buyers to express their love in writing.


You can also hire distributors to sell your sweets' boxes at the high traffic areas to make most out of the last minute purchases. You can also sponsor a love song on Television, or organize special contests through radio and offer your sweets' boxes to the winners. Apply the marketing tactics mentioned above and get ready to heat up your sweets' sales this Valentine's Day to an incredible extent.

William King is the director of UK wholesale sweets, B2B Wholesale trade directory, and sweets wholesalers. He has 18 years of experience in the marketing and trading industries and has been helping retailers, entrepreneurs and startups with their product sourcing, promotion, marketing and supply chain requirements.

Source: EzineArticles
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