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How to Use Video for Marathon Fundraising

February 27, 2012 | Comments: 0 | Views: 152

With only a few weeks to go until the Virgin London Marathon and thousands of people running marathons around the world, there's a lot of focus on marathon training at the moment. But if you're also trying to raise money for charity, it can be easy to overlook some simple and effective ways to get friends to sponsor you.

So, here are my Top Tips For Using Video to help raise money for your charity.

Video really is a very strong medium to get your message out and tell your friends and family how they can support you in running your Marathon.

Be Creative:

It's never been easier to create, upload and share a video.. so what's stopping you? Need an idea of what to do/say?

Simply just asking for money often isn't enough to get people to donate to your charity. Try giving something back in return.

10 Top Tips For Making A Great Fundraising Video:

Feature your online fundraising details prominently. A simple piece of cardboard with the details clearly written and visible throughout your video should suffice (see above video link for example).Wear your Charity T Shirt! Use other visual props from your charity, such as balloons and posters, as a constant visual reminder of who you are running your marathon for.Tell viewers about your Charity - why is it important for them to sponsor you? Who does your charity help? Do you have a personal reason for supporting your charity? How will their money be used?Give something back to your fans in return for watching your video and making a donation. Perhaps give a recipe for how to make a smoothie. What else could you do?Keep it short and sweet - the length of your video should be between 2 and 5 minutes maximum.Write out what you want to say so you don't get tongue-tied.. and practice it!Using music in your video can create atmosphere and emotion - choose your soundtrack carefully, are the lyrics suitable?Don't be shy - you look and sound better than you think you do and, anyway, it's all for a good cause.Speak clearly, don't mumble and look straight into the camera.Tell your story - the good, the bad and the funny!

Take a look at this super-simple but very effective video was made for the London Marathon 2010.

Here's another great video that not only featured an online fundraising page, but also captured London Marathon preparations in a quirky and light-hearted way.

It's easy to get started and now that mobile phones can capture video, it's really easy to make a fundraising video. Once you've made your video, upload it to YouTube.

Be Generous, Share!

Don't forget to share your video link with family and friends. Post the link on Facebook, Google+, Twitter, Linkedin and any other social networks that you use. Remember to add the video to your online fundraising page too! Send an email out to all your contacts with your video link and tell them all what you're up to.

If you're feeling really clever, use a QR code generator to capture the link to your YouTube video. Then print the QR code on business cards, T shirts, leaflets and posters - tell everyone you know to 'zap' the code with their mobile phone barcode reader which will take them straight to your video.

So, those are a few of my ideas.. what have you come up with?

Share your fundraising ideas by hopping over to Facebook fan page 'Just One More Mile'!

Joanna Sayers is a Freelance Writer and Social Media Consultant. She's also daft enough to have taken up marathon running and now runs the successful blog 'Just One More Mile - Marathon Running for Beginners'

Click to learn more.

Source: EzineArticles
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Article Tags:

Marathon Fundraising


Fundraising Video


London Marathon


Online Fundraising




Raising Money

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