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Online Marketing With RSS

December 17, 2011 | Comments: 0 | Views: 177

In this article you are going to discover the power of using RSS in your online marketing practice. Actually, a lot of online marketers are not really think about using RSS to help their website. Therefore you will discover how to generate RSS the quickest way, and the correct way of using RSS.

The fastest way of generating RSS

Although there are a lot of websites that can generate RSS by scanning every page in your website, the best way of generating properly formatted and organized RSS is allowing your content management system (CMS) to generate that for you. Those CMS included, but not limited to, Wordpress, Joomla and Drupal. By default those CMS systems have already had RSS functionality enabled. All you need to do is to create some contents, and a RSS will be automatically generated.

If you have already had a website in place and don't want to change a lot of your existing website, you can hire a part-time or freelance programmer to help you creating your own RSS feed. Depending on how complicated your website is, usually creating such kind of RSS feed would not take too long.

Now let's talk about how should we use RSS.

Using RSS to help your online marketing

The purpose of using RSS feed is to broadcast real-time update about your latest content. So make sure you are broadcasting contents that are relevant to your target market and your visitors.

The next benefit of using RSS is to bring links to your website. When you submit your RSS feed to various RSS sites, once you publish an article, those RSS sites will immediately show your latest article to their member and search engine. And since those sites will not get all the content from you, a link will be used to linked to your website. If people are interested in your article, they will click on the link and go to your website. Since backlink is a critical element for SEO, having links from those RSS sites can help your website ranking.

In other words, the best way of using RSS is to update your website with unique content regularly. Then once you publish an article, you will instantly get notice by search engine and links to your article.

However, please don't spam those RSS site by submitting content frequently. Depends on the terms of the RSS site, they usually have the power of pull your RSS down to ensure their content quality. So be careful on that.

Ellery Leung is a Hong Kong marketing consultant. His website: Hong Kong Marketing Consultant will often be updated with latest howto and marketing articles. Our mission is to help business grow their profit by 15% - 25% by optimizing and leveraging existing business asset, without spending more on traditional advertising to grow their business again.

Go to Hong Kong Marketing Consultant and contact for a free consultation call.

Source: EzineArticles
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