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Important Considerations When Planning Window Dressing

April 22, 2012 | Comments: 0 | Views: 193

Retail window dressing is probably the most commonly known and used visual merchandising technique. From the small independent shops to the multi-million high street retail chains, this technique is used for distinguishing the shop's brand from the competition.

If it is planned and executed well, it can be one of the most effective ways to increase the sales in a shop. However, if you do not implement a well thought plan, it may detract the potential shoppers.

It is very important that you present your shop's brand well to your potential customers. And, there are a number of options that one has to consider to make window dressing a success.

Here are a number of very important considerations that you should be aware of:

  • Colours: You have all the colours of the rainbow to choose from when setting up window dressing, but not just any colour will do. Although going with your business theme is one of the top picks, it can also suck if you have terrible colour combinations. Therefore, you need to research and find out which colours are attractive, soothing and more likely to win a customer's trust fast.
  • Sunlight and lighting: How does sunlight strike the display window? Can it get to a point sunlight will get in the way of visibility of the window dressing from the outside? When dressing your window, you will want to go with the right window treatments that protect what is behind the glass without negatively affecting the people in front of it.
  • Functions: Different window dressing types have different functionalities. This is a very important issue when selecting the type of window set-up. Some of the window dressing types are costly and take a lot of time and energy to put up while others are simple enough to put up in a few minutes. You must evaluate your needs and budget and make a decision that you will be happy with.
  • Size and Materials: When you are designing your shop window, you must consider the size and the material to be used. There are some materials that you can adjust to fit the display window while others cannot. You have a wide variety of materials to choose from as well but you can pick one depending on price, size, use, effectiveness, colours and form.

Please note that all these options are very important. As such, each option should be considered and planned with care in order to make the window dressing a success.

VM Design provide Visual Merchandising services.

Source: EzineArticles
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