Author Box
Articles Categories
All Categories
Articles Resources

Choosing the Location of Your Display Stands and Store Fittings

March 31, 2012 | Comments: 0 | Views: 133

When you are the manager or owner of a shop you have many responsibilities such as ensuring you provide good customer care and maintaining the condition of your various stock. However it is important as well to consider the other elements of running a store that many managers tend to forget - which are the layout, appearance and set up of the store and the isles themselves.

A good store manager will always recognize the importance of a correct layout in their store and will realize that this has a range of important psychological effects on the way that customers interact with the store and the products therein. This is particularly important with regards to your display stands and store fittings which are only useful if they are used in the correct way.

In this respect designing a store has some things in common with designing a website and you will do both with many of the same ends. With a website you see you will consider seriously the color scheme, the positioning, the navigation etc regarding the position of your content and of your adverts; and with a shop you need to likewise think about how your customers are going to find their way around your store, and where their eye will be drawn as they go.

Consider your display stands and your store fittings like adverts - they are there to promote the items you want to help sell, but they may not be what the customer is actually looking for when they come in. Thus you need to place them in clever places in order to catch attention and in order to encourage shoppers to want to buy the things they're advertising.

One way to do this then is to put them in the window of the shop, or in the doorway. This way it is the first thing that your customers see, and even people who don't enter your shop will see them. This way you might find you at least plant the 'seed of an idea' in their mind so that they think about the offer you are promoting and perhaps come back at a later date.

Likewise it is very possible to funnel your customers and to anticipate the way they are going to go around your store. For instance, if you have a product that everyone wants (in a newsagents this might just be milk, in a games store it might be the latest and most high-profile game), then you simply put the display stands near that on en-route to that so that they spot them on the way. You can achieve something similar here as well by periodically altering the layout of your store. When you do this you leave your customers searching for the new items and this way you can ensure they are more likely to see your display stands and the other things your store has to offer.

And finally POS stands will go down well because you know your customers will pass these if they are buying something, and because they will already be committed to spending money and so more likely to add something to their basket.

If you use your display stands wisely you can increase the value of each of your customers to you. Click here for a variety of store fittings.

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:



Store Fittings


Display Stands

In India, employment opportunities are set to grow by a good margin in the coming year, a phase which was started in the turn of the second decade of the 21st century. organisation, candidates with

By: Sarkariexam l Business > Careers Employment l April 01, 2013 lViews: 11720

Sometimes it is amazing to see that certain jobs can precipitate huge turnouts in the recruitment drives. It is as if thousands of people were waiting for the vacancy advertisements and the moment

By: Sarkariexam l Business > Careers Employment l December 30, 2012 lViews: 692

In recent times, jobs in healthcare segments have grown tremendously. It is anticipated that this growth curve will continue for the times to come. Various factors are responsible for this

By: Sarkariexam l Business > Career Advice l December 27, 2012 lViews: 449

Are you in a dilemma whether to choose web based CRM or not? If yes, don’t worry. You aren’t the sole person having this doubt.There are numerous firms trying to make out whether investing in a

By: Reneta Vasileva l Business > Customer Service l December 23, 2012 lViews: 410

If you think about it you will realize the fact that each business has its own set of risks that are involved in it.The trade secrets that you have and the information related to the business is what

By: brumbrum1 l Business > Risk Management l December 23, 2012 lViews: 264

As the time is changing, concierge management services are now growing despite the slowing economies of the world. The main reason of it is the need that is highly specific to the people who like to

By: willsmith10 l Business > Management l December 23, 2012 lViews: 334

Many businesses could be trying to cut costs at the moment, but without harming the quality of the service they deliver to their clients. After all, they will lose business if they deliver a

By: Alan Trotterl Business > Retaill October 25, 2012 lViews: 233

This is an article about the hardships of retail with loitering teens in the evenings. It's a serious issue.

By: Lance Winslowl Business > Retaill June 01, 2012 lViews: 253

Developing an excellent customer service culture within a business is what creates loyalty in the long run. Cultivating an environment where simply meeting expectations isn't enough, but going above

By: Marci Bikshornl Business > Retaill May 31, 2012 lViews: 209

It is a very good adsorbent, which means that it adsorbs moisture from its immediate surroundings. That's precisely why you will see this particular material being used in places where moisture needs

By: Paige Donahoel Business > Retaill May 30, 2012 lViews: 229

If you're in the manufacturing business, you understand that having an outstanding brand is critical to your success. There are many articles and varying perceptions out there about what makes a

By: Karla G Ilardel Business > Retaill May 30, 2012 lViews: 228

Summertime is normally a fun time of year; kids are out of school, everyone is going on vacation, and you can't forget about swimming lessons and ball games. Some businesses, however, may tend to

By: Amy Silversl Business > Retaill May 30, 2012 lViews: 192

Discuss this Article

comments powered by Disqus