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The Use of Web Based CRM Software for Real Estate SEO Purposes

June 08, 2012 | Comments: 0 | Views: 159

The first thing you need to consider before considering Web based CRM software is the kind of usage that you have in mind. For purposes of this article we are concentrating on Real estate SEO as a means of commercial success. If you have a bad content management system then it is unlikely that you will be able to interact with your customers in a profitable way. Most of your time will be spent firefighting and dealing with complaints that should never have arisen in ordinary circumstances. In this article we give you a template for approaching this kind of project.

  1. Generating content: The Web based CRM software is not supposed to generate content. Instead you need to use traditional Real estate SEO techniques. We now know that the Google Panda update has meant that all poor pages are going to lose their place on the top ranked listings. This means that you need to build original content by way of articles, press releases, blog entries and social media pages. The contact management system is then designed to assist you interact with these different client groups. Nevertheless the original content should be constructed manually and delivered in a format that is interesting to the audiences which are going to read it.
  2. Avoid excessive engineering: There is always a temptation to do too much with the Web based CRM software. Specifically you have to ensure that the Real estate SEO techniques are not creating more work than is necessary. Generally speaking content needs to be managed if you have more than 1000 individual pages on the website or if the velocity of traffic means that you have to change content at least once a day. Some content contributors will also be trained in the CRM system so that they can communicate with the clients where necessary. For example they may use the system to pick up trends of broken links so that they can be dealt with at the earliest opportunity.
  3. Concentrate on support: It is far more important to support clients and members of staff than to buy the latest software package. You will notice that there will be a need for both technical and practical assistance regardless of how expensive the software package has been. Specifically you have to ensure that the people who are working on the project are not deliberately de-skilled in order to meet short term profit objectives. Rather it ought to be a process of continuous learning where skills are applied to the circumstances at hand. This is how you can achieve most of the objectives that you have in mind.

If you follow some of the guidelines above, it will be possible to use Web based CRM software in conjunction with Real estate SEO. This essentially means that you are getting something that is fairly technical and then applying it to the practical elements of business practice in the modern world.

The creator of this article has studied Web based CRM software as well as Real estate SEO. In this article the two concepts are brought closer together.

Source: EzineArticles
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