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The Lessons From Microsoft Dynamics for Real Estate CRM

June 02, 2012 | Comments: 0 | Views: 167

The provision of real estate CRM has to change with the times. NewsGator is the social computing provider for the Microsoft brand and has recently agreed to provide social support for Microsoft Dynamics CRM 2011. This is a great opportunity for realty professionals to completely overhaul the ways in which they keep up with clients on both the demand and supply side of the business. For example they can operate a centralized database of processes which reduces the risk of duplication and inconsistent services.

  • Content generation: Many realty websites are very basic and are primarily concerned about selling houses. If a professional wants to do something different they could use these developments in order to connect to the social networks such as FaceBook and Twitter. Often the users inadvertently express their needs through the preferences that they select. A case in point is where a newly married couple might actually need a home. An agent can then advertize the most suitable accommodation within the locality based on their profile on FaceBook.
  • Campaigns and the bottom line: One of the challenges for people selling homes is the fact that clients are often reluctant to take on the responsibility of a mortgage in a depressed economy. That means that the operatives have to be very savvy about the use of technology. For example they will need to keep up with foreclosure news and new applications. Twitter is one of the ways in which information about client preferences has been freely disseminated. The real estate CRM will then pick up these details and incorporate them into the marketing mix. Moreover it is possible to pick up data from subsidiaries and support organization.
  • Collaborative exercises: Most of these organizations cannot work in total isolation. For example the law enforcement agencies will give crime rates in the locality which affect the housing values within the area. If this information can be quickly gathered, the consumer will have real choices since they can see the full implications of the home that they are about to buy. Commercial properties in particular would benefit from more background information. A case in point is where surveyors will give a good picture of the activities that are currently taking place within the business district so that a buyer can decide whether it is really possible for them to operate there.

These are wonderful opportunities for realty professionals. The management of real estate CRM capabilities will be critical to getting into the 21st Century. The property values may be falling but there are plenty of opportunities to take advantage of the bounty.

A real estate CRM researcher has presented this article.

Source: EzineArticles
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