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Effective Real Estate Marketing Ideas

February 18, 2012 | Comments: 0 | Views: 236

Realtors have always been creative to get leads on prospective clients. They have always used one or two ways to bring potential buyers to see a home that is on the market. With all the new, faster technology available, it is easier to reach potential clients. Savvy realtors use a mixture of new and traditional real estate marketing ideas to bring buyers and homes together.

One of the latest trends in real estate marketing is email marketing. This method allows realtors to contact people they have met in the past as well as new with the same information. They can send newsletters filled with current market information and homes they are selling. It's an easy way to send out information and receive specific information as well. If a buyer sees something in that newsletter, its easy to send a reply back to the realtor.

Online surveys are also one of the newer real estate marketing ideas. When realtors have a website set up, they can ask the visitors to complete a survey. The survey can be a tool that gathers a number of different types of information. Clients can give feedback about the types of homes they are looking for, the serves they wish a realtor would provide or just feedback on the services of that specific realtor. Using an online survey can be useful in helping a realtor tailor their services to the buyers' needs.

One of the more traditional marketing ideas is for a realtor to have an active website. A website is one of the quickest ways a new buyer can find out about a new listing or a realtor that may be able to help them. Many people look to use the internet's search engines as a launch pad for major services. A realtor that has an updated website usually gets more leads than a realtor that doesn't.

When a realtor decides to use a website, a good rule of thumb is to consistently update it. Adding articles and content on a regular basis will help search engines remember the website. When writing articles, the realtor should make sure they are using key search words to get buyers to their site. Keeping the website search engine optimized is key to getting visitors to the site and major search engines updated automatically.

A tried and true method of real estate marketing is having an open house. Open houses always have a way of bringing serious buyers and the curious into a home. An open house allows the realtor to meet and greet those that are interested in the home. It also allows the buyers to walk through a home and ask specific questions of the realtor. It's an effective marketing idea because it a lets the buyers imagine living in that specific house.

One of the trendiest marketing strategies is the use of social media. Twitter, Facebook, LinkedIn and other social media platforms are used by millions of people everyday. It can be used on the go or sitting in an office. It is also a tool that will spread news quickly to many people. It is a tool that works as effectively as word of mouth. Once a realtor has established a following or fan base, they can be recommended to others with the click of a button. Social media can be a digital business card.

Realtors have a lot of options when it comes to real estate marketing ideas. For those that are technologically savvy, using websites and social media platforms can be effective tools. More traditional realtors find that open houses and flyers work well for them. To maximize exposure, a realtor can use both, trendy and traditional real estate marketing ideas to bring buyers to them.

Tori is a real estate consultant specializing in real estate marketing ideas.

Source: EzineArticles
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