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Copywriting and Marketing Tips for Commercial Real Estate Agents Today

April 24, 2012 | Comments: 0 | Views: 115

Today the copywriting process for commercial real estate is perhaps the most critical component of marketing. The correct advertising copy will generate the right levels of enquiry from the target market providing you can get the marketing material into the correct channels and media outlets.

The marketing channels and processes to be used with any commercial real estate that is to be sold or leased would normally include:

  1. Internet and website based listings that comprehensively spread the property information into the search engines. Make sure that you tap into the correct websites as part of this process. Not all websites will give you the comprehensive exposure you require. The test and measure process should apply to all your Internet based property listings so that you know which websites produce the best results for particular property types. You can also identify the best days of the week for generating enquiry from the Internet. Usually it is the period between Wednesday and Saturday of an average week (that is not impacted by any holiday periods).
  2. The adverts that you design should include carefully selected keywords to optimise the search engine exposure across the internet. For this process you can use a keyword search tool from the Internet and any of the major search engines. You should not saturate your adverts with keywords but you should carefully select the right words that apply to your property.
  3. A signboard on the property remains one of the cheapest and yet most effective methods of marketing today. Local property owners and business proprietors will see the sign on the property and make enquiry relatively early in the campaign. It is interesting to note that most properties are sold or leased to local people.
  4. When it comes to designing individual adverts and editorials, the history of the property and its location will have relevance to the local businesses and the property investors. Understand the identity and the presence that the property brings to the market. If the property has a name then this should be integrated into the marketing material. If the property has a history to the local community then the editorials should be written accordingly.
  5. Professionally taken photographs will always give your property that unique image that you require in the campaign. Most of the advertising should feature a quality photograph and a consistent title caption to create interest.

The marketing of a commercial property is a skillful process; it is not an experiment. It certainly requires experience but it also requires planning. The property owner or vendor should be involved in your marketing discussions and recommendations. It pays to give them some alternatives or strategies before they make their final decision of listing and marketing.

If you want some more tips and ideas to help your commercial real estate agency and convert more opportunity into listings and commissions, you can get a free ebook of tips and tools at

John Highman is an experienced Commercial Real Estate Agent, International Speaker, and Sales Coach.

Source: EzineArticles
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