Author Box
Articles Categories
All Categories
Articles Resources

Commercial Property Marketing - Tips for Using Flyers in Your Campaigns

February 14, 2012 | Comments: 0 | Views: 196

The use of property flyers for the marketing of commercial property is quite effective. It's a relatively low cost method of marketing that can be distributed into the local area through the property investors and the businesses. The flyer allows you as the local property agent to talk to people and should be used in every marketing campaign in that way.

When a property is taken to the market for the first time, it will create a reasonable amount of interest locally. To maximize this opportunity there are two things to do, namely:

· Make sure that there is a comprehensive and professional sale board erected on the property at the earliest stages of the campaign

· Printed a good number of professional flyers to take to all the local businesses in the immediate property precinct (this is a personal process)

These two simple strategies when correctly undertaken will generate immediate interest when it comes to the property and the local area.

Every property flyer should be designed with the target audience in mind. That target audience will be the best that will be matched to the attributes of the property. The target audience mindset should be clearly captured in the headline for the flyer, the photographs, and the property detail.

It is relatively easy to put together a professionally presented property information flyer using readily available computer software. When it comes to the layout of the property details on the flyer, there are some rules to follow:

Use professionally taken photographs where possible. The photographs should appear at the top of the promotional flyer. If the property is complex in layout then you will need multiple views superimposed across the main photograph of the property frontage. Create a headline for the property that draws the attention of the reader. This could be something to do with the property identity, the location, or the features. One main thing will be the point of attraction around which the total advertising campaign should be structured. After the photograph has been inserted into the top of the flyer layout, you should have four or five dot points of features that relate to the property and the improvements. Keep in mind the requirements and focus of your target audience. Beneath the dot points, have two or three sentences of narrative that explain the opportunity that the property presents to the target audience. Put some keywords from the internet search engines into the flyer to attract readership. You can find out what they are by using a keyword search tool on any of the bigger search engines on the internet. At the base of the flyer ensure that the contact process is clear and easy. Any person reading the document should be able to identify the correct person to talk to and the telephone number to make the call. Make it easy for people to find you and ask questions about the property. If the property is listed on the Internet, you can use a reference to the Internet placement and website. It is wise to cross reference the marketing material you use to the internet to sustain and encourage enquiry. Always put your e-mail contact at the base of the flyer together with the web site of your real estate business.

After the flyer has been produced, print it for handout distribution, and then also covert it to a PDF document for email marketing. You are now ready to market the property.

If you want some more tips and ideas to help your commercial real estate agency and convert more opportunity into listings and commissions, you can get a free ebook of tips and tools at

John Highman is an experienced Commercial Real Estate Agent, International Speaker, and Sales Coach.

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

Property Marketing Tips


Commercial Property


Commercial Property Marketing

The documents are inevitable to assess your age, income, employment and residence. For the loan to be petitioned from the bank, you need the right procedure of application.The documents are

By: Simon Liva l Real Estate > Buying l November 20, 2012 lViews: 258

The main reason why people tend to be apprehensive about moving homes is that it entails packing everything in the home, transporting it and then unpacking it in the new home. The entire process of

By: Ringo Star l Real Estate > Moving Relocating l October 27, 2012 lViews: 211

There are a number of benefits to owning a second home. Buying to let is a long term investment. The property will usually accumulate value over time and also can generate rent on a shorter term

By: Alan Trotter l Real Estate > Investing in Real Estate l October 19, 2012 lViews: 241

Building a home, especially your first one, can be an incredibly daunting task - there are a number of factors, including budget and planning, that must be taken into account before any sort of

By: John K. Taylor l Real Estate > Building a Home l July 10, 2012 lViews: 333

When you're ready to sell your house, the first thing you'll probably do is find a real estate agent to help you through the process. It can be so inviting to seek out the discount Realtors who offer

By: W Josh Anderson l Real Estate > Selling l July 10, 2012 lViews: 263

You see the signs everywhere, especially in a strong economy: For Sale By Owner. For some reason, many people believe they'll do a better job of selling their homes without the assistance of a real

By: W Josh Anderson l Real Estate > Selling l July 10, 2012 lViews: 241

The real estate market can be very tough and competitive, especially during a downturn or lull in the economy. Even when there are fewer people buying property, there are certain real estate

By: Tori Junipelol Real Estate > Marketingl June 21, 2012 lViews: 174

Those that are involved in the business of real estate, and especially with real estate marketing, know that the method of doing so has changed much in just the last decade alone and has changed

By: Tori Junipelol Real Estate > Marketingl June 21, 2012 lViews: 164

More and more realtors are using single property websites. This article goes through the reasons these types of websites may well be worth it for realtors to set up for their listings and clients.

By: Steve Vanderhoekl Real Estate > Marketingl June 14, 2012 lViews: 208

There are hidden dangers in real estate agent marketing. You could be unintentionally turning off buyers. When you optimize your brand touchpoints, you can ensure that everything you are doing in

By: Andy Riegler Andrewsl Real Estate > Marketingl June 13, 2012 lViews: 266

If you are gearing towards a profitable affiliate marketing campaign you need to know how to survive this seemingly demanding yet promising venture to do online. You need to avoid the common pitfalls

By: Evelyn DMl Real Estate > Marketingl June 09, 2012 lViews: 154

Common rental advertising methods like putting a "for rent" signage in a property, giving away neighborhood flyers or promoting a rental property through word of mouth are effective ways of

By: Elaine Bernabel Real Estate > Marketingl June 08, 2012 lViews: 199

In this tougher property market, agents working on commercial property need a good marketing plan to help them tap into the right people at the right time. Property owners and business owners all

By: John Highmanl Real Estate > Marketingl June 06, 2012 lViews: 176

This property market is changing quickly and in many different ways. Keep on top of the current issues with good market intelligence and information. In this way you can tap into the opportunities

By: John Highmanl Real Estate > Commercial Propertyl June 06, 2012 lViews: 160

When you need to list a commercial property for sale or for lease, it pays to have some checklists to move through the process and capture all of the information. Here are some tips for agents in the

By: John Highmanl Real Estate > Commercial Propertyl June 05, 2012 lViews: 155

When it comes to a slower property market, you need some solid goals and targets to take you forward and focus your efforts. Here are some strategies used by commercial real estate teams today.

By: John Highmanl Real Estate > Commercial Propertyl May 30, 2012 lViews: 163

As an agent, if you don't get the inspection process under control you can overlook key issues and problems in the property. These problems can come back to haunt you when negotiations start and get

By: John Highmanl Real Estate > Agents Realtorsl April 24, 2012 lViews: 183

Negotiation is perhaps the most important skill an Agent should have after prospecting and cold calling. Good negotiation takes practice, knowledge, and sound communication skills. Here are some

By: John Highmanl Real Estate > Agents Realtorsl April 24, 2012 lViews: 182