Author Box
Articles Categories
All Categories
Articles Resources

Putting a Great Radio Shift Together

June 02, 2012 | Comments: 0 | Views: 163

With modern technology, networking and automation the good old days of starting in radio hosting a mid-dawn shift so you can learn the craft is all but dead. Community can sometimes be a great place to hone your craft but can foster bad habits when if you don't have a great program director helping you along with feedback. I've been involved with media and entertainment for my whole life and as a current breakfast radio host I'm going to share with you some things I've learnt along the way.

Radio school is a great place to start if you've got no (or limited) experience and want to hit the ground with a running head start. Not only do you learn the basics and have a chance to hone skills with experienced industry professionals but they'll generally have an established network of industry people who can help find you a job.

You really need to learn who your audience is - what age is your average listener? What gender? What did they watch on tv last night? What sports are they fans of? Questions like these will help you narrow down the types of topics you should be talking about. If you're unsure of who your listening audience is then ask around the station - someone will be able to tell you about the "target demographic".

Be relevant and local. It's tempting to talk about the funny stories in the world news, the quirky odd spots. It's also tempting to talk about celebrities and what they're up to. But unless you are a national show networked through a number of cities then people would rather hear about what's going on in THEIR town. If you are are doing an international story then do your best to localise it: "a big star shouted everyone drinks in a hollywood bar, imagine if they did that in "

Keep your breaks brief - yes you are interesting and funny but we'd rather hear the short version of your story, then the punchline and then move on!

Preparation. "If I had 8 hours to cut down a tree I'd spend six of them sharpening my axe". The hard work in your shift is done before the first break. You know your topics and you've cut out all the superfluous information. You have emergency stories if you need fillers for time. You have mapped out approximately how the breaks will fall into your hours and now you're ready to have a great time in your shift! Chookas!

Jamie McDonald is a current breakfast radio host and has worked in media and entertainment for most of his life. To see clips of Jamie on television or hear a sample of Jamie on radio keeping all of the above points in mind head to his website:

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

Great Radio Shift

After the classic Legend and after the modification, HTC now has launched HTC One V in the market. This is simply one of the most desirable looking phones available at any price.The HTC One V comes

By: Wilson Roy l Communications > Mobile Cell Phone l November 24, 2012 lViews: 251

Nowadays, there has been a number of smartphones released from a number of manufacturers which share a lot of features in common. LG cell phones represent cutting-edge technology that brings the

By: Wilson Roy l Communications > Mobile Cell Phone l November 11, 2012 lViews: 247

RIM stands for Research in Motion and this firm has truly been proving its name. One can see the evolution the blackberry brand has undergone and the new phones are simply a proof of all this. Now

By: jacke adoms adoms l Communications > Mobile Cell Phone l October 30, 2012 lViews: 327

Nokia phones have made their impact in the mobile phone industry all over. They have something to do with every market. Now even the online markets are getting their top notch products and the whole

By: Olivia Slater l Communications > Mobile Cell Phone l October 26, 2012 lViews: 328

Each phone in the market has its special characteristics that it likes to boast about. The Blackberry brand from the RIM is one of the world’s leading business phones and with each model being

By: jacke adoms adoms l Communications > Mobile Cell Phone l October 18, 2012 lViews: 291

In fact, an information and communications technology explosion is taking place and the entire human society is becoming increasingly dependent on the internet and hi-tech phone systems. This

By: Jmsallen l Communications > VOIP l July 17, 2012 lViews: 376

With the wide use of mobile phones for communication why is it that the good old portable radio is still used by security personel and police forces everywhere. This is a look at what benefits a

By: David Harlandl Communications > Radiol June 13, 2012 lViews: 212

Nothing drives a focused person like myself more crazy than an unfocused person who has no idea what is best for themselves. You know what I'm talking about. The type of person who has all the

By: Tony Brueskil Communications > Radiol June 12, 2012 lViews: 191

Traditional first responder mobile command vehicles are costly and unable to access many post-disaster locations. New man-portable technologies are augmenting and replicating legacy vehicle

By: Mark Luekerl Communications > Radiol June 06, 2012 lViews: 165

There is a method to the madness when it comes to promoting a product or service, with no understanding of that method, often times a radio commercial crafted by someone who does not know how to

By: Tony Brueskil Communications > Radiol May 26, 2012 lViews: 188

Do you have a disaster preparedness plan? If so, do you have an emergency communications plan as part of it? How will you communicate with family, friends or others if cell phones, landline phones,

By: Andrew Bazel Communications > Radiol May 20, 2012 lViews: 219

Radio has changed over the past two decades, focusing less on the listener and more on revenue generating streams. From online streaming to NTR departments. Commercial radio will continue to evolve

By: Alice J Rossl Communications > Radiol May 17, 2012 lViews: 151

Discuss this Article

comments powered by Disqus