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Three Deadly Mistakes That Can Ruin A Product Launch

February 06, 2012 | Comments: 0 | Views: 69

There are some common mistakes that every marketer commits at some stage of his career. These are deadly mistakes that have cost people their businesses and these people including me have ads to start from square one. Read on and learn how to get around these mistakes.

Mistake One: The perfection dilemma.

Most people who get into the product creation business, don't even get around launching their first product. Thats because they are not satisfied with what they have created and want to improve the quality of the product. This feeling that most of us have is perpetual and no matter how good the product is we won't get around this feeling. Therefore, we need to learn how to allocate a specific amount of time we can dedicate to creating our product. If what we create is acceptable, its enough. Revising and re-creating the product won't increase its price or value. So, go with it and launch the product. Keeping your expectations and goals regarding product creation is essential. You are not expected to create a multi-part video series in your first try. Try creating books or reports that you can sell on line. Then you may try moving to audio series.

Mistake Two: The first sale barrier.

Product creation can get to your nerves. You may invest many days on creating your product, but getting that first sale can be really difficult. People can get really frustrated when they see no sales coming in. Therefore, it is essential that you engage in aggressive marketing initially on product launch. Communicating the basic idea and worth of your product to your prospective customers is paramount. If you get this wrong, there is no way you will see the money you expect to see. Use all forms of marketing such as social media, PPC, classifieds and banner advertising.

Mistake Three Being The Lone Ranger.

Don't ever expect to make a full-fledged business without the help of other people. Affiliates are an essential part to the whole product launch game. Every six-figure product launch has many affiliates promoting it. These popular product launches usually have a dozen or more famous affiliates who act as pillars to the product sales. Create exclusive content for your affiliates to sell your product. Entice them with higher payouts and bonuses. Keep your affiliates in the loop by regularly posting updates to their mail.

These three mistakes, if avoided, can keep you on track to a successful internet marketing business in less than a year.

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Source: EzineArticles
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