Author Box
Articles Categories
All Categories
Articles Resources

The Difference Between Promotion and Event Marketing

April 16, 2012 | Comments: 0 | Views: 180

Understanding the role of promotion and event marketing within any campaign requires a clear knowledge of the function of promotion and it's impact on achieving marketing goals.

By design, individual or short-lived promotions drive immediate response, while long-term, repeat campaigns are designed to build consumer loyalty to a specific product or service.

Keep It Simple! It's important to remember that promotions need to be simple - for the product and the consumer. The product can be anything from radio stations to a can of coffee. The goal is always to get the product into the consumer's hand. You can achieve that goal by promotion or by event, but they have different elements that make up start to finish. Promotions are (at the shortest) two weeks long and can continue for a couple of months. Events are generally from one day to a week and serve multiple goals for the client.

Promotion and event marketing are often seen as one entity, but both require clear, precise goals that are measurable by attendance, participation and/or sales. Both are an important part of strengthening customer/company relationships. Over the course of many years working in promotions, you gain experience. Experience is what you need to keep promotions successful.

Success Strategies Here are two examples of successful promotions that were developed for clients, such as; Jack-in-the-Box, McBride Homes, Seven Up, Wehrenberg Theaters, Chads Coalition for Mental Health...all have generated response, sales and revenue for the organizations. Here's a brief explanation of how some of them worked and the results:

Jack-in-the-Box was participating in a Mid-West event. We developed a promotion that brought the participation to the local stores by handing out coupons for kid's meals that were specifically designed for the big event. Jack-in-the-Box created a way to stand apart from the hundreds of other companies by making themselves kid and parent friendly. They also offered value to potential customers and to a consumer market they had not cornered up to that time. Sales increased over the first weekend by 160%.

CHADS Coalition for Mental Health was looking to develop a signature event to drive fundraising and bring awareness to their organization. We developed Kids Walking for Kids focused on youth participation and increasing awareness of death by teen suicide via teens themselves. The first year, we raised over $150,000! We took an event and added a fundraising promotion element and they have steadily grown over the past 5 years.

The examples shown are just two of many successful and sustaining promotions developed for clients to meet specific goals.

Alice J. Ross is the President of R&S Marketing, a St. Louis based advertising agency. The principals of R&S Marketing, bring over 60 years of public relations and advertising experience to your account. They have a proven track record of producing for the client and have built their successful business on the premise that direct owner-to-client contact best represents the needs of our clients and results in a winning marketing formula.

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

Difference Between Promotion


Promotion Element


Fundraising Promotion Element

Hence the professional search engine services are very beneficial and also help to increase traffic and clients on your site. This is also helpful to attain target and increase sale. Is you have

By: Mukesh Kumar l Internet Businesses > SEO l December 28, 2012 lViews: 348

Some people are still unaware about how helpful the redesigning of website can be for them. In order to have a better understanding, these people should have clear knowledge the importance of website

By: dauly rani l Internet Businesses > Web Design l December 27, 2012 lViews: 411

If you use SEO, Montreal is a great location for tapping an online audience because of the city's sophisticated business landscape. For your small Montreal business, maximizing your blog's visibility

By: quincycovillon l Internet Businesses > SEO l November 16, 2012 lViews: 218

As it is a well known fact that website development carries big dream of people; it is none other than revenue generation quickly. Although many people fantasize that creating and building website

By: Mohsen Ansari l Internet Businesses > SEO l November 16, 2012 lViews: 267

Today everybody is after a successful business and to make a business successful one goes to any length resorting to different tactics. If anyone has an online business, he must be trying best to

By: suresh chakma l Internet Businesses > SEO l November 04, 2012 lViews: 217

Website development has transpired as an industry in the last decade. A company or a person develops web sites to be placed on the World Wide Web in the field of web development. Here Helena tries to

By: newagesmb l Internet Businesses > Web Development l October 26, 2012 lViews: 203

American tech entrepreneur Eric Ries insists "Success can be engineered by following the right process." As start-ups are a dime a dozen and such a large portion of new online businesses fail in

By: Hayley Softl Internet Businesses > Product Launchingl July 03, 2012 lViews: 217

Online advertising within the fashion retail industry is bigger than it has ever been before. With all the different social media networks, blogs, article websites, picture posting and all the other

By: Riley Higginsl Internet Businesses > Product Launchingl June 26, 2012 lViews: 175

Business strategy can also be referred to as a suitable game-plan that is specifically designed to reach certain pre-defined goals & objectives. The two most important stages of a well-designed

By: Rodney Smith Wincasterl Internet Businesses > Product Launchingl June 08, 2012 lViews: 218

If you are launching a product you want to be noticed, think visual! Pinterest, Tumblr and other channels will help you find an audience.

By: Lee Schneiderl Internet Businesses > Product Launchingl June 06, 2012 lViews: 142

Cloud backup, as the name implies, is a kind of backup plan that is used to store data and information in the 'cloud' or in a remote server, other than the computer itself. In the cyber world, this

By: Surya Kiran Gantil Internet Businesses > Product Launchingl June 01, 2012 lViews: 173

Today, if you asked MBA students to discuss a successful product launch, they would probably give you a case study with one of Apple Corporation's most recent products. Even with the passing of Steve

By: Lance Winslowl Internet Businesses > Product Launchingl May 22, 2012 lViews: 165

Radio has changed over the past two decades, focusing less on the listener and more on revenue generating streams. From online streaming to NTR departments. Commercial radio will continue to evolve

By: Alice J Rossl Communications > Radiol May 17, 2012 lViews: 151

Discuss this Article

comments powered by Disqus