Author Box
Articles Categories
All Categories
Articles Resources

How to Successfully Advertise Online Within the Fashion Retail Industry

June 26, 2012 | Comments: 0 | Views: 174

Online advertising within the fashion retail industry is bigger than it has ever been before. With all the different social media networks, blogs, article websites, picture posting and all the other resources out there, figuring out where and how to even start can be quite overwhelming so we will be covering a few basic ideas in order to successfully advertise your products online.

For more reasons than none, advertising a single product line can be much easier and faster than advertising a company with many different types of products. At first thought, you may think it is the other way around and a company with many different types of products is much easier to advertise since you have more products to talk about and you will probably be involved in different sectors, which in time creates a more diverse background creating more opportunities to advertise not only online but anywhere.

In some cases this can be true but for this particular case we are speaking in terms of product optimization, which is much more straightforward and organized than optimizing for an entire company with various types of product. This specific advertising also serves as a starting ground for a larger and more diverse company in the future.

Since we are specifically speaking in terms of fashion apparel and retail companies, let's say you have just manufactured a pair of premium denim jeans that are similar to some of the most popular premium denim brands out there but you are able to offer them at a fraction of the cost. You could create a website and blog specifically targeting your premium denim jeans in order to get direct traffic from people searching those exact keywords. You could also create social accounts and post articles all targeting premium denim jeans. Make the online world of retail revolve around your product.

It is much easier to target a group of keywords relating to the same topic than it is to target a group of keywords that are scattered throughout a general category. All of this keyword targeting is a large part of how online retailers are successful that didn't have any type of prior advertising. To make this thought more clear, let's go back to premium denim jeans. If this same individual or company decided to go a different route and sell t-shirts, shoes, sweaters, shorts and watches on top of their jeans, they wouldn't get the same results because they would be optimizing for clothing in general. Yes, they could after a considerable amount of time but nothing compared to the time frame of one particular product. Concentrating all your online advertising energy on one specific product creates success.

If you look at specialty brands that are successful it is because they have focused heavily on one particular product, which draws attention to their other products. Sticking with premium denim, look at brands like True Religion Brand Jeans, 7 For All Mankind or even Rock & Republic. They all initially started out with premium denim jeans and now they are known for their other apparel and accessories as well as their overall lifestyle.

This last topic of online advertising within the fashion industry is an article in itself so we are going to keep this short and to the point and save all the details for another day. Say you have already created a website with a blog, created an account with every social media network you can think of and have articles posted, press releases submitted and the whole nine yards but you still want more. Say hello to affiliate programs. There are many out there, some better than others, but pick a solid one like Commission Junction or Google Affiliate Network. This will allow you to submit your product catalog to thousands of people who then post your products on their websites to be sold. Yes, you have to give these people a commission, usually 5-15%, but the potential for spreading the word about your product is endless and could be one of the most effective ways to advertise online within the fashion industry.

Riley Higgins is the webmaster of Epic Brand Clothing. Designed around urban fashion and timeless apparel, Epic Brand is a clothing line for men and women with a unique and extensive lifestyle that continues to evolve like no other brand. For more information on Epic Brand, visit

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

Online Advertising


Fashion Industry


Premium Denim Jeans


Selling Clothes Online


Online Marketing

Hence the professional search engine services are very beneficial and also help to increase traffic and clients on your site. This is also helpful to attain target and increase sale. Is you have

By: Mukesh Kumar l Internet Businesses > SEO l December 28, 2012 lViews: 347

Some people are still unaware about how helpful the redesigning of website can be for them. In order to have a better understanding, these people should have clear knowledge the importance of website

By: dauly rani l Internet Businesses > Web Design l December 27, 2012 lViews: 411

If you use SEO, Montreal is a great location for tapping an online audience because of the city's sophisticated business landscape. For your small Montreal business, maximizing your blog's visibility

By: quincycovillon l Internet Businesses > SEO l November 16, 2012 lViews: 218

As it is a well known fact that website development carries big dream of people; it is none other than revenue generation quickly. Although many people fantasize that creating and building website

By: Mohsen Ansari l Internet Businesses > SEO l November 16, 2012 lViews: 267

Today everybody is after a successful business and to make a business successful one goes to any length resorting to different tactics. If anyone has an online business, he must be trying best to

By: suresh chakma l Internet Businesses > SEO l November 04, 2012 lViews: 216

Website development has transpired as an industry in the last decade. A company or a person develops web sites to be placed on the World Wide Web in the field of web development. Here Helena tries to

By: newagesmb l Internet Businesses > Web Development l October 26, 2012 lViews: 203

American tech entrepreneur Eric Ries insists "Success can be engineered by following the right process." As start-ups are a dime a dozen and such a large portion of new online businesses fail in

By: Hayley Softl Internet Businesses > Product Launchingl July 03, 2012 lViews: 217

Business strategy can also be referred to as a suitable game-plan that is specifically designed to reach certain pre-defined goals & objectives. The two most important stages of a well-designed

By: Rodney Smith Wincasterl Internet Businesses > Product Launchingl June 08, 2012 lViews: 218

If you are launching a product you want to be noticed, think visual! Pinterest, Tumblr and other channels will help you find an audience.

By: Lee Schneiderl Internet Businesses > Product Launchingl June 06, 2012 lViews: 141

Cloud backup, as the name implies, is a kind of backup plan that is used to store data and information in the 'cloud' or in a remote server, other than the computer itself. In the cyber world, this

By: Surya Kiran Gantil Internet Businesses > Product Launchingl June 01, 2012 lViews: 172

Today, if you asked MBA students to discuss a successful product launch, they would probably give you a case study with one of Apple Corporation's most recent products. Even with the passing of Steve

By: Lance Winslowl Internet Businesses > Product Launchingl May 22, 2012 lViews: 164

If you're into real estate investing, or investing of any kind, then you should consider virtual real estate. The Intervestor is coming June 2012. Now you can invest your money without any risk or

By: Robert Jon Cookl Internet Businesses > Product Launchingl May 02, 2012 lViews: 154

Clothing will always be a great online business opportunity when the right steps are taken. If you are a designer looking to market and sell your fashion designs there are websites out there that can

By: Riley Higginsl Internet Businesses > Product Launchingl April 25, 2012 lViews: 153

Discuss this Article

comments powered by Disqus