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Web Trading Without Assets

April 17, 2012 | Comments: 0 | Views: 158

Virtually everyone with experience of life has built up some sort of expertise by the age of forty. Sometimes this is built up through our careers, other times it is a result of our hobbies, but unless we have made a positive decision not to learn we will know a lot about something. We could call that our 'niche'.

The success of social media, particularly 'Twitter' shows that given a large enough audience there is a huge following for virtually anything, and that following might be for our 'niche'.

To make life a little simpler we could call that following our 'connoisseurs'.

The internet is the largest market on earth, the ideal environment for 'niche' marketing. What we need is:

1. A way to attract an audience to our 'niche'

2. A way to cash in on our audience's interest.

With CMS systems, particularly Open Source CMS which is free to use we have the vehicle to set up our own Social Network. Without a lot of effort and with a minimum of expertise we can put in place a site with:

• Forums (fora?)

• Blogs

• Articles and comments

• Chat Rooms

• Video Clips etc.

All, or mostly, provided by our connoisseurs.

The site builds up a feeling of trust amongst our visitors, involving them in discussions of favourite topics, with people who share their interests and expertise. Your 'niche' will widen as the discussions widen.

All very pleasant, but how do we move on to a profitable trading site.

Affiliate Marketing

Once you have attracted visitors to your site it will attract the interest of traders all over the world. Big players like Amazon run programmes that allow you to be their 'sales window' and take a percentage of any sales generated.

Lower profile eTraders - the specialists in your 'niche' - are likely to use one of the many agencies you can find by Googling 'Affiliate Marketing' (with the quotes).


However easy and self-managing Affiliate marketing may be it is unlikely ever to make you much in the way of a return. Once you have built your Social Network up to a reasonable size, and started up the Page Rank ladder you can start looking for bricks and mortar partners. There are two main sources:

1. Local firms in your area who lack the resources, or perhaps the inclination, to build an effective web presence.

2. National firms with an interest in your 'niche' and interested in exploring every new shop window they can find.

The focus must always be on your niche, and the partnership real. For instance they should help you finance an adequate SEO program and in return you should keep your site growing by attracting new members and adding new and original material.

Roger Webb is the retired MD of SMEs (Small and Middle-sized Enterprises) who has specialised in start-ups and 'turn-arounds'. His career saw him in Africa, the Middle east Continental Europe and finally the UK. His site deals with the initial decision to start up in business and helps the would-be entrepreneur over the initial hurdles. takes this further and looks at the issues and opportunities inherent in on-line business the so called eCommerce. Both are Wiki sites encouraging visitors to make themselves heard by adding their own material or taking part in our forums.

Source: EzineArticles
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