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Sample Sales Funnel Product Sequence

April 12, 2012 | Comments: 0 | Views: 133

This article will give you an example of how to structure your product funnel. A product funnel is like a kitchen funnel in two ways. First at one end you have a wide range of products and at the other end just one or two. The other way it is like a funnel is that you "pour" in a large number of potential customers who naturally get filtered and flow down through the different product levels so that finally it might only be a handful or even just one or two. I'll start from the wide end and take you through the typical types of product and price levels in my sample sales funnel product sequence.

1. Free but Valuable

Most online businesses start by offering something of perceived value to their visitors in return for providing their details and joining their email list. This should be your main aim as moving your potential customers through your sales funnel is much easier and smoother if you are able to market to them using emails. You want to offer something that gives them a taste of what you have to offer and leaves them wanting more. This is often an ebook.

2. Low-priced Product

The next step is to promote a low-priced product which could be a more extensive ebook, a mp3 or a video. Depending on your niche the price would be between $37 and $97 - products sold online are generally priced in dollars regardless of the country of origin as this is the global currency.

3. Mid-priced Product

The next level would involve a product in the $197 to $497 price range. This could be a home study course or a short coaching programme with limited access to you, the seller.

One little aside is that not everyone who ends up investing in your high-end products and programmes will go through all these intermediate steps so once a subscriber has bought from you don't be afraid to promote all of your higher-priced products but not all at the same time.

4. High-ticket Product

The price range for this bracket is from $1000 to $5000 and aimed at those who are really serious about learning and mastering your niche content. This could take the form of a coaching programme with regular access and support from you on a small group basis such as weekly Q & A calls. The aim would still be to deliver the training via digital products such as audio or video lessons that students work on at home but with the added bonus of being able to get a more personal level of support in some way.

5. The Sky's the Limit

At this stage there is no limit on the price you charge for your programmes and services. This could take the form of an exclusive mastermind group or even one-to-one support.

So there's my sample product funnel which starts with something as simple, yet powerful, as an ebook.

By the way do you want more information about creating products?

If so, download my brand new free eBook, Lead Generating Ebooks.

Source: EzineArticles
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