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Product Creation - 3 Ideas for Great Products

April 13, 2012 | Comments: 0 | Views: 157

In this article I'm going to share some great ideas for products. Having a range of products full of great content that help your customers to overcome some pressing challenge is absolutely critical to building a successful business. If you only have a few products to rely upon then you are going to be more vulnerable to changes in your market and the economy.

Great Products You Can Create

1. Short How-to Ebook

A short ebook, say 8 - 10 pages, which shows someone how to get a very specific result is a really valuable asset. Indeed if you create several that's even better. These can be used in several ways and the most common use is as a giveaway in order to get a potential customer to join your email list. You can also use it to attract customers by placing it on one of the many free ebook sites. It is advisable to convert your ebook into the pdf format to dissuade people from copying your work and claiming it as their own.

2. Mp3 Audio Recordings

It is really easy and generally involves no cost to record a mp3. These audio products have a higher perceived value than ebooks. You could sell them singly or group them to form a course or a programme that you could sell for a higher price. You can create and record a mp3 yourself using just your computer and a microphone. If you do any form of coaching over the phone you can find programs to enable you to record these and then edit them to form a product. One such way would be to use Skype with the free recording program called Audacity.

3. Screen Capture Videos

If you have a niche subject that is best explained and taught with a visual element, e.g. how to design an ebook cover, then a screen capture video is ideal. Screen capture programs allow you to create a video of exactly what you are doing on-screen and most will allow you to commentate over the top. So you set the program running and then just go ahead and go through the process you want to demonstrate as if the learner was watching over your shoulder. There are free programs but they usually limit you to 5 minutes or less recording time and come with some kind of advertising logo. So you might want to invest in something that has more features.

By the way do you want more information about creating products?

If so, download my brand new free eBook, Lead Generating Ebooks.

Source: EzineArticles
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