Author Box
Articles Categories
All Categories
Articles Resources

Key Trade Show Exhibit Tips That You're Probably Not Doing (But Should Be!)

July 02, 2012 | Comments: 0 | Views: 193

When considering setting up a display for a trade show, there are many factors to consider to better the odds for success as well as to ensure that your company is maximizing opportunities to further brand exposure and promotional reach. Details such as which functions to attend, how to designate attending staff members and even how to compile generated leads all demand immediate attention when going through the check list of "to-dos" before any big event. Unfortunately, all too often, businesses get completely caught up in simply checking things off the action item list that they forget one critical business component - strategic creativity within the booth itself!

Don't Sleepwalk Through Your Trade Show Exhibit Strategy

It's important to remember that setting up a display for a trade show is an advertorial technique and should always be regarded as such. Sleepwalking through your trade show exhibit preparations can be a major marketing misstep. Not only can it make your business look like a giant corporate yawn, it can actually deter visitors from stopping into your stands to get a closer look at what your organization has to offer. Whether you're a trade show exhibit rookie or a veteran presenter, it's imperative that your organization looks fresh, current and relevant.

Creative Ways To Garner Attention At Marketing Conventions

Fortunately, you don't have to reinvent the proverbial wheel when it comes to instilling a little creative strategy into your current trade show exhibit. Taking a fresh look at your current checklist can help ensure that your business consistently thinks outside the (check) box when preparing a display for a trade show. Consider these tips before your next convention:

Use a few bells and whistles: Today's booths and stands offer a virtually limitless array of features on any sized model. Best of all, most features can be added at any time. Add on some eye-catching LED lights, include some large screen monitors to run presentations or even set up tablets throughout your stand to grab the attention of the wandering crowd and keep them away from the competition.

Say "no!" to the pen: Look around your desk. Chances are you have an assortment of pens with various logos on them. Do they mean anything to you at this point? Rather than playing it safe with your handout, brainstorm an item that will leave a lasting impression and complement your existing business missive. Whether working a seasonal angle, distributing garments or giving away something technologically clever, get creative and find something that will have guests leaving your booth saying, "Wow!" Can't think of anything? Offer free samples of your products as a giveaway option to ensure your booth visitors remember your company long after they leave your stands.

Add some fun to the booth: Yes, you need to have polished and professional staff manning trade show stands and ready to close deals. However, nothing says you can't inject a little fun and excitement into your booth as well. Set up a photo booth, hire fortunetellers, or offer specific services that will help teach your guests something fun and/or new. Breaking up the monotone vibe at these events is a perfect way to generate buzz and get your business noticed.

Xtreme Xhibits, the premiere provider of Austin and San Antonio trade show stands, has a name synonymous with innovation. If you're looking for San Antonio trade show stands or an Austin display for a trade show, you owe it to your business to check out Xtreme Xhibits first. Visit the company website today to learn more!

Source: EzineArticles
Was this Helpful ?

 
0
 
0
 
Rate this Article
 vote(s)
Feedback
Print
Re-Publish

Article Tags:

Trade Show Exhibit In San Antonio

,

Austin Display For A Trade Show

,

San Antonio Trade Show Stands

In India, employment opportunities are set to grow by a good margin in the coming year, a phase which was started in the turn of the second decade of the 21st century. organisation, candidates with

By: Sarkariexam l Business > Careers Employment l April 01, 2013 lViews: 11718

Sometimes it is amazing to see that certain jobs can precipitate huge turnouts in the recruitment drives. It is as if thousands of people were waiting for the vacancy advertisements and the moment

By: Sarkariexam l Business > Careers Employment l December 30, 2012 lViews: 692

In recent times, jobs in healthcare segments have grown tremendously. It is anticipated that this growth curve will continue for the times to come. Various factors are responsible for this

By: Sarkariexam l Business > Career Advice l December 27, 2012 lViews: 449

Are you in a dilemma whether to choose web based CRM or not? If yes, don’t worry. You aren’t the sole person having this doubt.There are numerous firms trying to make out whether investing in a

By: Reneta Vasileva l Business > Customer Service l December 23, 2012 lViews: 410

If you think about it you will realize the fact that each business has its own set of risks that are involved in it.The trade secrets that you have and the information related to the business is what

By: brumbrum1 l Business > Risk Management l December 23, 2012 lViews: 264

As the time is changing, concierge management services are now growing despite the slowing economies of the world. The main reason of it is the need that is highly specific to the people who like to

By: willsmith10 l Business > Management l December 23, 2012 lViews: 334

Hiring a good office cleaning service can help you run your business efficiently. Not only will having professionals tackle this job allow you time to focus on other things, but also your employees

By: Anders Abadiel Business > Presentationl July 03, 2012 lViews: 179

An experienced office window washing company can be a cost effective way to keep windows looking their best. So, consider hiring professionals instead of trying to do the job yourself.

By: Anders Abadiel Business > Presentationl July 03, 2012 lViews: 152

The work with your trade show displays can't end when your event is over. Instead, take the time to properly pack and store your stands for trade shows to ensure that each exhibit is kept in good

By: Chris A. Harmenl Business > Presentationl July 02, 2012 lViews: 166

In a sea of competitive trade show displays, businesses in every industry need to employ tactics to help them stand out. Read on to find out more.

By: Chris A. Harmenl Business > Presentationl July 02, 2012 lViews: 338

In order to maximize ROI on trade show displays, companies need to select the right events to attend consistently. Read on to find out more.

By: Chris A. Harmenl Business > Presentationl July 02, 2012 lViews: 209

Companies looking to maximize results on their trade show exhibits should consider several important tips for optimal success. Read on to find out more.

By: Chris A. Harmenl Business > Presentationl July 02, 2012 lViews: 174

Enjoying a great quality of life is within your grasp if you put your mind to it. By thinking, eating, and exercising right, you can enjoy a healthy retirement. Read on to find out more.

By: Chris A. Harmenl Home & Family > Elder Carel July 06, 2012 lViews: 194

Baby Boomers reshaped society in their youth and are doing it again in retirement by selecting alternative retirement communities for their next adventure. If you are looking at alternative

By: Chris A. Harmenl Home & Family > Elder Carel July 06, 2012 lViews: 256

The work with your trade show displays can't end when your event is over. Instead, take the time to properly pack and store your stands for trade shows to ensure that each exhibit is kept in good

By: Chris A. Harmenl Business > Presentationl July 02, 2012 lViews: 166

In a sea of competitive trade show displays, businesses in every industry need to employ tactics to help them stand out. Read on to find out more.

By: Chris A. Harmenl Business > Presentationl July 02, 2012 lViews: 338

In order to maximize ROI on trade show displays, companies need to select the right events to attend consistently. Read on to find out more.

By: Chris A. Harmenl Business > Presentationl July 02, 2012 lViews: 209

Companies looking to maximize results on their trade show exhibits should consider several important tips for optimal success. Read on to find out more.

By: Chris A. Harmenl Business > Presentationl July 02, 2012 lViews: 174

Discuss this Article

comments powered by Disqus