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The Ultimate Fringe Survival Guide: PR and Marketing

February 26, 2012 | Comments: 0 | Views: 168

The Edinburgh Fringe is one of the world's biggest, if not the biggest arts and culture event in the world, and an appearance at this festival has launched the careers of many of the UK's leading comedians, actors, musicians and other recognisable faces. But that doesn't mean that taking a show to the Fringe will result in a runaway success straight away, the truth is it takes time, patience and a little bit of money to get people in the door and bottoms on seats.

So, you have a show that you're taking to Edinburgh, you've arranged the venue, your accommodation, the actors and the crew, and you've got your show into the official Fringe programme - but with around 2,500 other productions also taking place in Edinburgh during the month of August, how do you get your show noticed? It goes without saying that flyers and posters will be one of the most important parts of your marketing campaign; after all, before anyone comes to see your show what you put on your posters and on your flyers will give people a taste of what you're trying to do. So one of the first things you have to do, after you've arrived in Edinburgh and met with Fringe officials, is to start putting up posters and flyering passers by. This will help spread the word of your production, but just make sure that you are polite to passers by because you the best advertisement for your show. So if you don't take no for an answer, or if your rude, or are heard to be saying negative things about another performer's show, then people will not want to see your production.

In terms of other marketing, keeping up a Facebook group, a Twitter account or both can help people who are online find your show that little bit easier. Put as much information on these pages as possible, such as recent reviews, images of the production, facts about the production, interviews with the cast and other people associated with the show. Remember to keep these pages updated as often as you can so that you are providing the freshest and most relevant content to your fans and followers, or anyone else who happens to find these accounts, such as journalists.

If you're lucky enough to be able to afford to have a specialist PR company help you with a PR campaign, then do it - they will be able to contact newspapers, online review websites and journalists for you, so you don't have to worry about it. They will also be able to write and send out personalised press releases that will help sell your show to the reader, and what's more they could even give you information on what websites and other publications used your PR, and helped spread the word of your show. While many people go for PR companies based all around the UK, namely in London, a great trick is to contact a PR company based in Scotland, as they will probably have experience of working with artists during the Fringe, and they could use this experience to make sure that your PR is read by the right people. So if this is something you can afford to do, start looking for a PR company well in advance of August by searching for PR marketing Scotland online and seeing what comes up.

A little bit of preparation, hard work and resilience are the key to surviving the Fringe, and by taking control of your own marketing or PR, or even entrusting someone else to do it for you,and cane be great for your show, your reviews and your experience of Edinburgh.

Harvey McEwan writes to offer information and advice on a variety of areas, from technology to holiday destinations. Read through Harvey's other articles here to find out more.

Source: EzineArticles
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