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The Importance Of Story-Telling In PR

June 05, 2012 | Comments: 0 | Views: 200

Story-telling has always been an important aspect of human culture, whether you were in Africa, Asia, Australia or Ancient Britain. Certainly, there were differences in style and focus, but wherever you look; the past teaches us the importance of story-telling in human history. Today, we get our stories from a variety of sources, from books and online, to television and movies, or a good, old-fashioned, talk among friends. The fact remains now, as it ever has, that people like to swap stories, and this is the basis of good PR.

When we think of PR, we tend to think of the work-place; all offices and suits, or perhaps you think of press kit and clients. Either way, this can be something of a restrictive view of public relations and promotion. Why not, instead, think of good PR as delivering stories. Like the oral historians of old, you may not actually write the story that is physically read (that's what journalists, like scribes, do), but you will certainly shape what is said through your own work. Indeed, it is a decent habit to think of good PR as being like telling a story.

Good PR needs a hook for it to carry - an angle or a twist to make it stand out - as even a talented a publicist will struggle to make a bland story shine for their client. However, given a good story, their talents can truly shine. Perhaps your company has made an innovative break-through, or perhaps there is a human interest tale behind the creation of your product? H like these will certainly help your promotions to go further.

The idea of telling a story is the basis of all press release distribution / cheap press release distribution, which is, in essence, delivering news to your recipient. Without a story, there can be no 'news.' It is a narrow view to compare just PR with the story-tellers and troubadours of old, as so many others can also claim a bond with the human story-telling tradition, but there can be no doubt that a story-telling tint certainly makes the publicity work. And making it work is the name of the game. People who often times appear in the news day-in and day-out, are not necessarily that interesting, but whoever does their publicity has figured out a way to tell the story so that it will seem like there is an interest factor when often times it is not.

Ken McKinney is a 17-year journalism and PR veteran, and founder of, a tech start-up offering do-it-yourself publicity services to companies, organizations, musicians and authors through its publicity dashboard. Services such as creating e-mail electronic press kits, search engine optimized press releases/press release distribution and music distribution for musicians. The company also owns pop culture website

Source: EzineArticles
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