Author Box
Articles Categories
All Categories
Articles Resources

How to Avoid Wardrobe Malfunctions and Other Live TV 'Oops!'

April 06, 2012 | Comments: 0 | Views: 217

It's bad enough when you stick your foot in your mouth at a dinner party or walk out of the office bathroom with the back of your dress tucked into your underwear (no that wasn't me, thank goodness). It's a whole lot worse when your red-faced moment is beamed to thousands - or millions - of television viewers.

I'm sure Janet Jackson never intended to bust out of her boustierre during the Super Bowl halftime show in 2004. Talk about a shot heard 'round the world! More recently, President Obama demonstrated that even the leader of the free world is not immune from the live slip-up when he was caught on a hot mic asking Russian President Medvedev to wait until after he's re-elected to talk missiles.

Less memorable - but preserved on the Internet for all the world to share - are the TV anchors and show hosts who forget the cameras are rolling, drop four-letter words or explode in giggles.

You can avoid the "oops," though, by keeping these don'ts in mind:

  • Don't look at the monitor: The first thing you'll notice when you take a seat on the TV set are monitors showing all the camera angles, cameramen (or robots!) rolling the cameras to different positions and producers darting around the set. Forget them. Look at the person interviewing you, as if the two of you were at your kitchen table having a cup of coffee.
  • Don't let a stumble stop the interview.Most interviews are either live or "live to tape," meaning they're taped but not edited. In either case, whatever happens during the interview, mistakes and all, is what they run. If you stumble over your words, cough or accidentally spit out the gum in your mouth (which, by the way, you should have spit out before the interview), you just have to smile and keep going. In most cases, you'll get just one take. Don't stop and say "Cut, can we do this again please?" because that is what will air.
  • Don't do your "elevator pitch."Pay close attention to the host's questions, so you can answer them directly; don't go into your stock pitch right off the bat! That will annoy almost any host and prompt them to repeat the question, which will make you look a bit foolish. If you're concerned about getting a question for which you're unprepared, try to talk to the producer in advance about what you'll be asked. If the producer is vague, or doesn't give you the exact questions, prepare the best you can. If you don't know the answer to a question, be honest and tell the host, "I don't know because it's not my area of expertise." Don't wait for the host to respond; instead, immediately move on to your talking points.
  • Don't distract with movements.A news segment is not Dancing with the Stars, so don't wiggle around while you're being interviewed. If you naturally gesture when you talk, then gesture, but be conscious of it. Sweeping hand gestures are distracting. If you're standing during the interview, try to stand still. Place your feet at shoulder width for good balance. Bobbing, weaving, pacing or other nervous movements are distracting. Moreover, if you're sitting, don't bounce your knee - we can get away with it in meetings when we're sitting around a table, but there's no table on TV and the camera will pick it up. Remember, being stationary and relaxed will help you exude confidence on camera.
  • Don't wear clothing that may slip to reveal undergarments -or more. Janet Jackson had help from Justin Timberlake during her wardrobe malfunction, but believe me, it can happen all by itself! Don't wear clothes that you know have a tendency to slip, slide or bunch up.

The main "don't," however, is don't try to perform. Be yourself and represent your book, product or company professionally. Allow the expert in you to rise to the surface.

Take it from me - you'll receive few opportunities as valuable to your marketing as a TV appearance, so it's important to be a success. If you ace your interview, not only are you more likely to be invited back, but when other TV producers Google you, they'll find that clip of your informative and entertaining guest spot and be interested in getting you on their own show.

For 20 years Marsha Friedman has been a leading authority on public relations as CEO of EMSI. Go to to signup to receive her free weekly PR Tips today! More resources for authors can also be found at Or call at 727-443-7115, ext. 202, or email at

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:




In India, employment opportunities are set to grow by a good margin in the coming year, a phase which was started in the turn of the second decade of the 21st century. organisation, candidates with

By: Sarkariexam l Business > Careers Employment l April 01, 2013 lViews: 11709

Sometimes it is amazing to see that certain jobs can precipitate huge turnouts in the recruitment drives. It is as if thousands of people were waiting for the vacancy advertisements and the moment

By: Sarkariexam l Business > Careers Employment l December 30, 2012 lViews: 690

In recent times, jobs in healthcare segments have grown tremendously. It is anticipated that this growth curve will continue for the times to come. Various factors are responsible for this

By: Sarkariexam l Business > Career Advice l December 27, 2012 lViews: 448

Are you in a dilemma whether to choose web based CRM or not? If yes, don’t worry. You aren’t the sole person having this doubt.There are numerous firms trying to make out whether investing in a

By: Reneta Vasileva l Business > Customer Service l December 23, 2012 lViews: 409

If you think about it you will realize the fact that each business has its own set of risks that are involved in it.The trade secrets that you have and the information related to the business is what

By: brumbrum1 l Business > Risk Management l December 23, 2012 lViews: 263

As the time is changing, concierge management services are now growing despite the slowing economies of the world. The main reason of it is the need that is highly specific to the people who like to

By: willsmith10 l Business > Management l December 23, 2012 lViews: 334

Ultimate Linings has been assessed by ABS Quality Evaluations, Inc. and found to be in conformance with the requirements set forth by: ISO 9001:2008 The Quality Management System is applicable to:

By: ultimateliningsl Business > Press Releasesl November 03, 2012 lViews: 226

Are you a fashion designer with no budget to hire a PR team? Here are 5 do-it-yourself techniques to get more publicity for your fashion label.

By: Lauren C Francisl Business > Press Releasesl June 12, 2012 lViews: 249

Most of the individuals plan outdoor events in the United States, but only few of them are successful in planning and organizing a complete outdoor event. Organizing an outdoor event is sometimes a

By: Ayana Adal Business > Press Releasesl June 11, 2012 lViews: 206

It's no longer enough to concern yourself with intersecting the traditional media with your releases. Yes, you need to create press releases that meet the needs of the traditional media, but you also

By: Anthony Moral Business > Press Releasesl June 08, 2012 lViews: 233

Story-telling has always been an important aspect of human culture, whether you were in Africa, Asia, Australia or Ancient Britain. Certainly, there were differences in style and focus, but wherever

By: Ken Mckinneyl Business > Press Releasesl June 05, 2012 lViews: 201

The line between PR and marketing is something that academics and the business world believe is becoming far too hazy. This article outlines the difference between the two to assist business conduct

By: Kiara K O'Gormanl Business > Press Releasesl June 02, 2012 lViews: 195

The three Stooges is a classic that with many lessons for people doing marketing and PR. Each character represents a certain kind of client. Read and learn from them how to make sure you have a

By: Marsha J Friedmanl Business > Press Releasesl April 12, 2012 lViews: 151

A marketing campaign is no different than a political campaign; the difference is the goal. The marketer wants a sale and the politician wants a vote. We can learn quite a bit by looking at political

By: Marsha J Friedmanl Business > Press Releasesl April 10, 2012 lViews: 141

Discuss this Article

comments powered by Disqus