Author Box
Articles Categories
All Categories
Articles Resources

Image Ads Vs Text Ads on AdSense

March 25, 2012 | Comments: 0 | Views: 104

The argument still goes on about image ads vs text ads on AdSense. As a publisher, you have the choice of either or both but which performs the best and which works best for the advertisers?

Advertisers often find that graphic advertisements stimulate interest but less often end up in a sale whereas text adverts are less visible but when they are clicked more often convert to a sale. Thus, in the image ads vs text ads war, it seems that image ads are better for the publisher because they attract more clicks and therefore more income, but that text ads work more effectively for the advertiser because they result in more sales.

However, there is a third point of view to be considered; that of the surfer or website visitor. Text advertisements are less intrusive than flashy banners but that surely means that they're less noticeable. On the other hand, banner advertising is so prevalent these days that the average surfer tunes out the intrusion and continues to peruse the website content.

Some graphic adverts do not make it immediately obvious what they're advertising and as most people can't be bothered to work out what an ad is for, they are unlikely to attract clicks, whereas text adverts, being keyword targeted, make their purpose quite clear.

Because text advertisements are not so intrusive there is a danger that they won't be noticed at all. However, if they are properly targeted to the page content, they will usually contain something to attract the surfer to click through to get more information about their search subject.

From the point of view of the publisher, graphic advertising paid per impression rather than per click is obviously a good deal and it can work well for an advertiser seeking to publicise their brand rather than a specific product.

In terms of choice, in the image ads vs text ads competition, text adverts offer far more. For example, a 300 x 250 ad block will contain just one image but at least three textual advertisements. If one were to put three image ads side by side, the effect would be too dazzling for the surfer.

While Google are very strict about regulating the use of trademark names such as "iPod" in text adverts, it's much harder to prevent them appearing in images.

For the advertiser, it's much cheaper to produce a text advertisement, particularly if they don't have in house graphic designers. Equally, if their text advertisements are well crafted, advertisers will only pay for clicks from visitors who are genuine potential buyers.

Speaking as a publisher, having studied the results of comparing image ads vs text ads, I am gradually changing the AdSense on most of my sites to text. I have found that text ads are far more likely to relevant to the content of my sites and therefore of more interest to my visitors. Relevance equals income, as far as I'm concerned.

Liz Canham has made a study of image ads vs text ads for AdSense over a number of years and has lots of AdSense tips on her website AdSense Tips and Tricks.

Source: EzineArticles
Was this Helpful ?

 
0
 
0
 
Rate this Article
 vote(s)
Feedback
Print
Re-Publish

Article Tags:

Image Ads Vs Text Ads

Hence the professional search engine services are very beneficial and also help to increase traffic and clients on your site. This is also helpful to attain target and increase sale. Is you have

By: Mukesh Kumar l Internet Businesses > SEO l December 28, 2012 lViews: 348

Some people are still unaware about how helpful the redesigning of website can be for them. In order to have a better understanding, these people should have clear knowledge the importance of website

By: dauly rani l Internet Businesses > Web Design l December 27, 2012 lViews: 413

If you use SEO, Montreal is a great location for tapping an online audience because of the city's sophisticated business landscape. For your small Montreal business, maximizing your blog's visibility

By: quincycovillon l Internet Businesses > SEO l November 16, 2012 lViews: 218

As it is a well known fact that website development carries big dream of people; it is none other than revenue generation quickly. Although many people fantasize that creating and building website

By: Mohsen Ansari l Internet Businesses > SEO l November 16, 2012 lViews: 267

Today everybody is after a successful business and to make a business successful one goes to any length resorting to different tactics. If anyone has an online business, he must be trying best to

By: suresh chakma l Internet Businesses > SEO l November 04, 2012 lViews: 217

Website development has transpired as an industry in the last decade. A company or a person develops web sites to be placed on the World Wide Web in the field of web development. Here Helena tries to

By: newagesmb l Internet Businesses > Web Development l October 26, 2012 lViews: 203

If you are an affiliate marketer who has a niche content rich website, you can earn extra income by joining the Google AdSense program. Google will display relevant ads on your content pages and PAY

By: Hastings T Chikusel Internet Businesses > PPC Publishingl June 15, 2012 lViews: 136

Google AdSense is one of the best ways to make money from your site. How Much Can I Make With Google AdSense?

By: Saurab Guptal Internet Businesses > PPC Publishingl June 03, 2012 lViews: 176

AdSense is a double-edged sword; sure, it can earn you money but it can also be a distraction. Picture this: You have a new website and you've been accepted by AdSense so you rush off to generate the

By: Liz Canhaml Internet Businesses > PPC Publishingl May 13, 2012 lViews: 186

This article explains how business owners and internet marketers can write AdSense articles that entice users to click links, visit websites and make purchases. From using bulk articles to providing

By: Antony John Hayesl Internet Businesses > PPC Publishingl April 26, 2012 lViews: 172

In order to understand Pay-Per-Click (PPC) management services, it'll be important to understand how PPC works for driving traffic to your business. There are several different ways for a business

By: Jan Swaml Internet Businesses > PPC Publishingl April 22, 2012 lViews: 155

What is the perfect way to increase your AdSense earning? The best way to increase the amount of AdSense money your site could make is to use the way used by most successful webmasters. This method

By: Victor Awol Internet Businesses > PPC Publishingl April 22, 2012 lViews: 169

AdSense is a double-edged sword; sure, it can earn you money but it can also be a distraction. Picture this: You have a new website and you've been accepted by AdSense so you rush off to generate the

By: Liz Canhaml Internet Businesses > PPC Publishingl May 13, 2012 lViews: 186

Discuss this Article

comments powered by Disqus