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Tips to Create and Manage Better AdWords Campaign

June 11, 2012 | Comments: 0 | Views: 134

Utilizing Google AdWords can help you promote and publicize your website well on Google. This in turn ensures that you get maximum advertising for your website and you earn profits too. But running a successful Google Pay Per Click campaign is a very difficult task. You need to work out a lot of things before you can call your campaign successful. If you wish to make your campaign successful, you must ensure that your AdWords are relevant to your website. If your website is on flowers, you cannot have an AdWords on politics and religion. So relevance is the key to a successful Google campaign. All the ads should match the search query. Otherwise you will not get the required number of hits. Your quality score should be high too. Google gives the Pay Per Click quality score on certain criteria. These include the relevance of the copy of the ad, the CTR i.e. click through rate, historical account performance of your account, landing page and many such other factors. You need to research on these factors and work accordingly if you wish your campaign to be successful. You can read up information on them online or on Google AdWords official page itself.

Creating AdWords is very easy. Google ads simplified the entire process and it is very easy to learn. You will just take about thirty minutes to master everything. When you are creating the AdWords campaign, then there are certain things which you must keep in mind. These include the location of your customers, your target group, and the keywords which are used most frequently and so on. You must include a lot of color in your campaign as people are attracted by bright colors. But don't make it too garish as it is a major turn off for a majority of the people. If possible then include good quality decent pictures too. Always use your own pictures and do not just copy paste it from the internet. This could lead to a number of copyright issues. Keep a brief message and make it humorous. Everybody is attracted by humor and this will increase the chances of people clicking on your ads. Your ad should always be made keeping a target group in mind. So while creating the ad campaign remember all their likes and dislikes and create a campaign accordingly.

These factors may look too tough to you but they are actually quite simple. If your quality score is high then, your cost-per-clicks will be low. This will save you a lot of money in the long run. So you must work towards getting a good Quality score for your AdWords. Advertisers who have tight and relevant keyword groupings are always rewarded with a higher Quality Score. So you should do the same. So these are a few tips and tricks to create and manage your AdWords campaign. They are simple and easy to follow and if you abide by them, you will surely see the great results from your own eyes.

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