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What Podcasting Is And How You Can Use It

April 10, 2012 | Comments: 0 | Views: 137

In the world of internet marketing, there's a form of marketing called "podcasting" that you can use to get more new visitors to your website or blog. Podcasting is something that is very effective, and you can definitely increase your bottom line by using this technique alone.

A podcast is simply an MP3 audio file that lasts for around 20-60 minutes (or even longer), and they are based around delivering information about a given subject. If you are looking for a great way to get more new visitors to your website, then you should consider using podcasts in your business today.

To create a podcast, all you need is a microphone and a recording device. On a lot of today's laptops, you will find that there is a built-in microphone on the laptop that you can use to record yourself delivering helpful information. Now you will probably need to download a recording software that will turn your tips into a very long MP3 file, but as long as you have the microphone, you're good to go.

Now podcasting is a bit like video marketing. With video marketing, you upload a video and your website link is displayed at the bottom of the video. If people want to visit your website, all they have to do is type in your website address that is shown in the video, and you have a new visitor that has came to your site.

With podcasting, it's no different. You will want to state your website information at the beginning of the podcast, deliver your information, and then state your website information again at the end of your podcast. This is the easiest way to get people to come back to your site.

Now along with this way of getting traffic, some people will download your podcast and share it with others - just because they felt that it was very helpful. This is something that you should be thrilled about because you get free exposure and more free website traffic to your website simply and easily.

If you want to get more targeted hits to your website or blog, you should consider using a podcast right away. They're simple and easy to create, and you can take your business to the next level by using this simple internet marketing strategy. If you are posting videos on YouTube, you should consider extracting the audio from your videos, and turning it into a podcast for yourself.

To do this, you will need a special program to do so. I personally use a software called "ArcSoft Video Impression". I got it for free when I purchased a printer in the past, but you can still purchase it online. It's a simple tool to use, and you can use it to produce your podcasts in a flash.

These podcasting tips are things that I use in my internet business, and they are things that I believe that you can use in your business today also. Be sure to start using them today if you want to get the most traffic as possible in your internet business today.

Good luck with using podcasts to your advantage today.

ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, simply visit his website here:

Source: EzineArticles
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