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Marketing Your Podcasts Made Simple

April 10, 2012 | Comments: 0 | Views: 139

Podcasts can be a great way for you to expand your marketing message and get more sales for your business. If you want to know how to use podcasts to your advantage today, then you have landed on the right page! I want to show you how you can use podcasts to get you more traffic, and ultimately, more sales.

A podcast is simply a recorded media file that is typically created into an MP3 format. MP3 format is ideal for its small file size, along with the quality that it can maintain. When you make your podcast, you will want to submit it to all of the podcast directories. One podcast directory in particular that you will want to submit it to is iTunes.

iTunes gets so much traffic on a daily basis that you can use it to improve your business within a short period of time. If you find yourself not getting the traffic that you're looking for in your business, perhaps you should give iTunes a chance. It's a site that can do a lot of good for your business.

I'm not only a user of iTunes, but there's someone that I listen to on iTunes that is very popular. Her name is Suze Orman. You may have heard of her, or not. No matter the case, whenever I can't catch her show when it airs, I immediately go to iTunes to download her podcast to catch up on things that I have missed.

When you build up a following of people, people will start to do the same thing with you. They will check iTunes every week to see if you've posted anything new, because your advice is so sensational that they don't want to miss it at all. This is the power of podcasts and how it can help to drive tons of targeted traffic to your website or blog everyday.

Once I realized that podcasts can get me a lot of traffic and sales, I wanted to jump on it immediately. This is something that you will want to do also in your business. Just make a podcast about something related to your niche, so that you can develop content simply and easily.

If you're stuck on ideas, you should know that it's normal. Just do a bit of brainstorming and come up with topics that you can talk about. I'm sure that you can come up with a lot of topics to write about if you put your mind into it. Or simply join a forum in your niche and see what some of the main problems are, then turn this information into a podcast that you can promote on the forum, and on iTunes.

Now besides iTunes, there are many other podcast directories out there. These podcast directories serve the same purpose as iTunes, and a lot of people visit these other directories also for podcasts that they can listen to, or even promote on their blog or site. No matter what they do, you will want to submit your podcasts here also so that you can get a lot of exposure for your website.

Podcasts are not new, and have been around for quite sometime now. And if this is your first time hearing about them, you should know that you should enter into the podcast game now if you want to have the most success as possible with getting traffic to your website - because this is exactly what will happen once you launch your podcast marketing plan.

Good luck with using these podcasting tips to make more money in your business today.

ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, simply visit his website here:

Source: EzineArticles
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