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Having Success With Promoting Your Podcasts Online

January 14, 2012 | Comments: 0 | Views: 115

Did you know that people have been using something called a "Podcast" to make money in their online business? It's true, and people have been silently using this marketing medium to turn up the heat on their sales and profits. This is something that you can be doing in your niche also, but only if you know how to do it right.

In today's lesson, I want to give you the step by step guidance to showing how to make a podcast that is clear and effective - and that gets people back to your website or blog. The good news is that you don't have to do anything creative or out of the ordinary to make podcasting work for you. It's easy once you know what to do.

Now first of all, you have to realize that it's just another marketing medium for getting your message across to the public. So the same rules of direct response marketing still apply. First of all, you need a niche. Don't go into competitive niches and think that you will operate in a competition free zone.

Find a small and hungry list, then feed them the information that they desire. Once you have found a niche, it's time to get a blog and an RSS feed. The easiest and fastest way to do this is by going to and Blogger is a free service that can give you a blog for free. is a service that can handle your RSS feed for you.

Now blog marketing and RSS marketing is out of the scope of this lesson, so you will want to do some quick background check on the 2 if you want to see how to make both of these mediums effective for you. Once you have your blog and RSS feed, it's time to start promoting your podcast.

You have to remember that your podcast blog is just like any other blog or website on the internet. You have to get traffic, and traffic is the name of the game. There are some people who will have an advantage over you when it comes to promoting your podcast. These people have large advertising budgets, and can advertising all over the place. If you don't have a large advertising budget, then you will have to do free marketing.

Free marketing works, and there isn't anything wrong with them. In fact, I make most of my sales from free marketing than I do with paid, quick advertising! I have a theory as to why that is, but I'm not going to discuss it in today's lesson. Just know that you need to have a good marketing strategy if you want people to find out about you and your blog.

So back to promoting. The first thing that you will want to do is go to iTunes and submit your podcast there. This is the large podcast directory on the internet. After you've submitted to iTunes, submit your podcast to the rest of the podcast directories. People visit these sites too.

Implement some article marketing, forum marketing, video marketing, and SEO tactics to bring you more exposure to your podcast. These strategies will definitely help you to get the traffic that you're looking for.

Use these tips in your business to make money with podcasting today.

Good luck with marketing with your podcast.

Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He currently has a free book about internet marketing that helps small business owners market their business online successfully. To learn more and to download this free book, simply visit his website here:

Source: EzineArticles
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