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Top 9 Ways to Improve Your Fundraising Event

January 03, 2012 | Comments: 0 | Views: 144

Try to promote your fundraising event to as many people as possible. Utilize the latest online strategies to host an affordable, yet influential fundraiser for your organization.

Allow me to share with you the top ways to improve your fundraising event in 2012.

Plan Your Fundraiser Properly

The earlier you plan your fundraiser, the more is the chance of raising lots of money. You will get a lot more time to reach out to people, both offline and online. Although it's never too late to launch your campaign, planning a bit early offers you ample time to get organized.

Create a List of Potential Donors

It is very important to shortlist potential donors who can be approached at the earliest. You should invite the shortlisted donors first and then proceed to other attendees in your list.

Have a Personal Fundraising Page

Try to provide a personal fundraiser page to each of your attendees. The page should contain your messages, event schedule, and previous event images. Your potential donors can open the fundraising page to see the amount they can donate as well as post favorable messages in support of your campaign.

Online Registration Software

You can take the help of online registration software to streamline your signing up process. The registrants no longer need to be physically present at the venue to fill up the donation form or pay the registration fees. They can access the registration pages online and fill up their personal information anytime, 24x7.

Simplify Payment Options

The online payment management software lets you send and receive money via major credit cards, PayPal, and standard payment gateways (, CyberSource, and others). The software offers a secured, trusted way of online transactions, eliminating the chances of credit card fraud.

Get Hold of an Email Communication Module

Most of the online event management solutions come with an email marketing module. You can use this module to upload your own set of customized lists for marketing and invitation purposes. The list will grow automatically as you add more and more email IDs of potential attendees to it. Thus, the module helps you easily import, edit, merge, and manage your attendees' email list.

Use Different Social Media Tools

Event organizers can use social media tools to promote their fundraising events online. It helps you reach out to more people, thereby increasing the scope of enhanced event attendance and higher profit.

Online Silent Auction

Web-based silent auctions allow your donors to submit an item for auctioning directly on your fundraising website. Individuals interested in buying those items can bid as well as buy them through online money transfer.

Add a Sponsors' Page

A sponsors' page helps fundraising event organizer collect money for the advertisement that went in the fundraiser ad-book and banners. The page offers a cost-effective mode of payment collection.

With all these tips, your next fundraiser event is going to bring lots of donations and support for your cause that you have been fighting for.

Jonathon is a professional event planner. Event professionals worldwide are increasingly relying on automated software to streamline the online event registration, payment management, and attendee relationship management. Acteva is the market leader in providing event registration solutions at competitive price.

Source: EzineArticles
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