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How to Grow Your Boot Camp

April 12, 2012 | Comments: 0 | Views: 161

Originally, a Boot Camp was a training camp for military recruits. It was created to establish discipline, military exercises and rigorous physical training. So the expression suggests something hard and intense. Nowadays, the expression has been kept but the reasons to go there are not the same. Indeed, if you go to a Boot Camp, its because you wanted to go! Here we are speaking about Fitness Boot Camps, physical exercises to lose weight and good nutrition. The aim of a Boot Camp is to push a group of people harder than they would push themselves.

This article is for Personal Trainers who would like to attract more customers to participate to in their Fitness Boot Camp.


Firstly advertising is essential in Marketing your Boot Camp. Indeed, through advertising you increase your chances of developing your network of potential customers. Advertising encompasses a lot of ways of communication: Internet, Social Media, Radio, TV, Press Nowadays Internet and the likes of Facebook, Linked In, Twitter and YouTube are vital to grow a business.

Your website has to be very attractive and original. Many factors are essential on your website to create user engagement like funny videos of different exercises, Testimonials and customer interviews (who lost weight thanks to the program), a personal page about yours skills and experiences. Moreover, events are very important, so, you could create events to attract potential customers. So, on another page, you need to inform people about the future dates of your next Boot Camp, perhaps in calendar form and why not, organize special days to discover your activities and yourself.

Motivate people

With your website, you can inform and motivate people of news and events you organize. In doing so, they could be made aware of activities and how join in a Boot Camp. Moreover you can propose season tickets and reductions (Advantages according peak or off peak times and holidays, and advertise to companies and local councils...). The price is a very important point in peoples choice of Bootcamp.

Generally when you have a goal, you are more motivated, that is why you can offer gifts when some goals are reached. Indeed, cinema tickets, vouchers for a Sport store, massages to reward yours efforts can be offered to the Boot Camp's top performer. All great for motivation.

To conclude, advertising and motivating people are leading ways to increase your customer numbers. So let's go trying these marketing strategies which could really boost your business.

Nowadays, you have to your disposition a lot of ways to communicate and optimize the success of your Bootcamp. So give yourself the best chance of success. Don't forget that the main asset of a Personal Trainer is the motivation and the leading of a team!

Tim Tavender is a Personal Trainer with ten years experience running his own businesses. He has written for National Newspapers, Magazines and has been the BBC Radio Fitness Expert in the South of England. His website is designed for Boot Camp Marketing and clients and is a great resource for both professionals and clients.

Source: EzineArticles
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