Author Box
Articles Categories
All Categories
Articles Resources

Get Testimonials, Discover Hot Topics and Clarify Your Authentic Message With Surveys

April 12, 2012 | Comments: 0 | Views: 95

Wouldn't it be great to know exactly what your clients really want? You could serve them easily, no bumbling and fumbling around. No hit or miss programs and services. Unfortunately, that's not how it works.

However, there is a way for you to find out more about your clients and customers. A short and targeted survey can be used to gather quality information that can be used to improve many aspects of your business.

One area where you can benefit immensely is with your online events and trainings. A survey will not only help you improve them, but you'll be able to glean specific information about how to best serve your clients and customers.

One way you can solicit feedback from your customers and subscribers is to send a short survey. Of course, not everyone will jump at the chance to complete a survey, but there are ways to set up your survey for optimal outcomes.

4 Ways to Increase Survey Participation

Most people have lots of things clamoring for their attention. Since they're pressed for time you need to make it easy and worthwhile for them to participate. Here are some things you can do to increase your survey responses:

1. Share What's In It For Them.Let them know what you're going to do with the information they give you. Are you going to use it to develop a new product or program? Will it help you improve customer service? Will you use their feedback on your website? Let them know. They need to know what you're going to do with the information and how it will benefit them.

2. Let Them Know How Long It Will Take.People want to be helpful, especially if they have had a positive experience with you. However, you need to let them know how long the survey will take. Tell them up front how many questions, or how many minutes. Most folks will readily spend 5 minutes, don't ask for 20. Make it easy to say, "Yes!"

3. Thank Them in Advance.Your customers and subscribers don't have to give you feedback. That's why you need to be really nice and show them your appreciation. A simple "thank you" in advance goes a long way.

4. Give Them a Gift. Offering an ethical bribe will increase your chances of getting your survey completed. You can offer a recording, a special report, a video or a great discount on a future purchase. It's a great way to say, "Thank you."

How to Structure a Simple Survey

One of the easiest survey formats is a simple set of 4-questions that will help you identify your Tribe's key problems, identify your marketing differentiation and elicit testimonials for your programs & services.

Here are four suggested questions that will help you glean priceless information:

1. What has been the most valuable thing you've gotten from [Event Name]?

This question clarifies the benefits experienced during your event. Even better, it gives you the specific language your Tribe uses to describe the specific results experienced. This is key when you are drafting ALL your copy: squeeze page, promotion emails, social media posts and sales pages.

2. What has been your experience of [Your Name] as host for [Event Name]?

People are not only attracted to work with you because of the results you deliver, but also because of who you are. This question will elicit not only what's brilliant about you but how you deliver the solution to a problem they have.

3. What questions do you still have about [Core Problem]?

You'll want to know what other problems your clients still have. Even though they may have just participated in your online training, or event, there is more you can help them with.

4. Any other feedback you'd like to provide regarding [Event Name]?

Your survey respondents have an opportunity to share additional information that may not have been covered in the previous 3 questions. Often folks might not connect with your language, but a simple request for feedback might elicit a torrent of information.

Surveys are a powerful tool, to gather testimonials, identify your Tribe's hot topics and clarify your authentic message. Don't postpone gathering the information that will help you serve your Tribe and grow your business.

Adela Rubio is a Joint Venture Strategist who helps coaches and creatives share their message and build their tribe using engaging listbuilding strategies. She is an expert at creating experiential online virtual events that position you to free your Unique Essence, share your Authentic Message and power boost your reach with Joint Ventures. Let Adela teach you how powerful partnerships can be. Download Adela's free audio "Creating Powerful Partnerships" at today!

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:







Online Event


Hot Topics

Hence the professional search engine services are very beneficial and also help to increase traffic and clients on your site. This is also helpful to attain target and increase sale. Is you have

By: Mukesh Kumar l Internet Businesses > SEO l December 28, 2012 lViews: 348

Some people are still unaware about how helpful the redesigning of website can be for them. In order to have a better understanding, these people should have clear knowledge the importance of website

By: dauly rani l Internet Businesses > Web Design l December 27, 2012 lViews: 411

If you use SEO, Montreal is a great location for tapping an online audience because of the city's sophisticated business landscape. For your small Montreal business, maximizing your blog's visibility

By: quincycovillon l Internet Businesses > SEO l November 16, 2012 lViews: 218

As it is a well known fact that website development carries big dream of people; it is none other than revenue generation quickly. Although many people fantasize that creating and building website

By: Mohsen Ansari l Internet Businesses > SEO l November 16, 2012 lViews: 267

Today everybody is after a successful business and to make a business successful one goes to any length resorting to different tactics. If anyone has an online business, he must be trying best to

By: suresh chakma l Internet Businesses > SEO l November 04, 2012 lViews: 217

Website development has transpired as an industry in the last decade. A company or a person develops web sites to be placed on the World Wide Web in the field of web development. Here Helena tries to

By: newagesmb l Internet Businesses > Web Development l October 26, 2012 lViews: 203

A full-time job is often stressful and time consuming. Sometimes, when deadlines hit you, your tendency is to do overtime work or bring your work home, leaving you unable to attend to your family

By: Sam Parkerl Internet Businesses > Paid Surveysl July 10, 2012 lViews: 170

The scarcity of jobs has caused an economic crisis not only in our country, but in the whole world. This leads to more unemployment problems and worse - criminal activities. If only one becomes wiser

By: Sam Parkerl Internet Businesses > Paid Surveysl July 10, 2012 lViews: 161

What is MySurvey truly about? Is it legitimate? Can you really make money from this site? Is it worth your precious time? If you've been wondering about all this and more, then find out the answers

By: Arielle Sl Internet Businesses > Paid Surveysl June 19, 2012 lViews: 151

There are different ways to get paid for your opinions and it is up to you how to find one. Since more and more people are taking surveys and get paid for it, more survey website companies are also

By: Sam Parkerl Internet Businesses > Paid Surveysl June 18, 2012 lViews: 161

If your looking for ways to earn money online you may be wondering how to earn money in online surveys. This article will take a brief look at the pros and cons of doing online surveys, and if it is

By: Karri Hulll Internet Businesses > Paid Surveysl June 18, 2012 lViews: 156

Getting paid for opinions is surely a good thing. Who would not one to get something in return after giving an honest feedback regarding a service or product? However, the most annoying thing that

By: Sam Parkerl Internet Businesses > Paid Surveysl June 18, 2012 lViews: 156

Discuss this Article

comments powered by Disqus