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Components of a SEO Training Course

April 23, 2012 | Comments: 0 | Views: 168

Individuals working in the information technology field should get any form of SEO training. SEO or search engine optimization is a procedure used by internet marketers to improve and develop a websites ranking in leading search websites Google and Yahoo. A good SEO training would arm individuals the knowledge that they would need to understand better how the search websites and, in a large-scale view, the internet works.

These are some of the things being covered in a SEO training course.

Studying the search engines is the most important of all. One must identify the relevant search websites and have knowledge of how each of them works. Understanding of search engine processes is the basis of SEO strategies being employed. The concept used here is comparable to reverse engineering. The method of ranking is being determined and SEO managers design around those findings.

Link building is another one. This method is the most employed technique to improve a websites' position in the search engines. There are also a good number of ways to perform link building and each of them should be given enough importance in a training scenario. There is directory submission, website bookmarking, forum and blog posting and article submission to name a few. Others practice the more conservative way, which is link exchange. Each of this methods should be mastered carefully as it could single-handedly propel a website into a very respectable standing in the search engines.

Keyword research is one more equally important procedure in a SEO course. It also goes together very well with link building. Finding out what the people in your niche are entering into the search engines is fundamental. This will help you tailor your website to their needs. You will be directed to the right tools used to identify the correct keywords.

In the advance stages of a SEO course, statistical analysis will be taught and explained carefully. Skills in statistics will help greatly in figuring out the data that is available from various tools, websites and most importantly, search engines. The knowledge in statistics will be used to understand graphs, surveys and studies undertaken about SEO relevant information.

Apart from the subjects being covered in a SEO training course, it is also important to look at the training method being employed. A step by step guide or instruction should be available to systematically approach such course. Video training should also be accessible to supplement the exercises being taught. Testing should also be carried out to validate the lessons that were learned.

For SEO training that has the right components you need go to http://www.eagaru.com.

Source: EzineArticles
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