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What Makes an Excellent Charity Website? - Important Steps in Designing One

February 27, 2012 | Comments: 0 | Views: 212

Charities are non-profit organizations that don't rely on a fixed budget, don't have marketers, web-specialists or full-time developers to rely on when it comes to building and maintaining an online presence, but it is nevertheless crucial for a charity to raise awareness or collect funds by creating a website. Exactly how a business needs to create a website to define its goals and attract customers? A nonprofit or charity website should be designed with clear ideas in mind, regarding its mission, objectives and target.

In what follows, you will be presented with the most essential features of a charity website, meant to increase your organization's visibility online and educate people about your cause.

1. Mission. Inserting a quick tagline that summarizes the charity's cause can be very effective, as most people are looking to receive this information before accessing your pages.

2. Donations. Most people who agree to donate money for your cause will be interested to know what happens with their money and how exactly the cause will be supported. Make sure to insert a section where you explain in detail how sponsors and donors will be helping.

3. Photos. It is important to upload photos of people or places the sponsors will be helping, as people will be much more encouraged to give money to persons they can identify and visualize.

4. Updating donations. If you are designing a charity website that needs donations, it is of great help to show how much money has been donated to date. People who have already donated can actually see their contribution, while future sponsors will realize there are other people as well helping the cause and the campaign is still active.

5. Keeping in touch with sponsors. This is actually a very important step in the process of designing and setting up a charity website. Provide people with the possibility to stay updated with the charity's work and progress, send them newsletters and informative emails if you want to count on them for future donations.

These are only a few essential guidelines to consider when creating a nonprofit website. Do not disregard the importance of relevant, high-quality content, user-friendly interface and functionality. For content you can either create articles or posts, usually not in excess of 500 words, so that users become informed and educated about your mission.

Setting up a blog or a forum is also recommended as helpful because it allows you to keep new visitors and encourage them to visit often. Developing relationships with forum members and guest bloggers can also benefit the outcome of your mission.

Consider social media crucial for any type of organization but particularly more for charities and nonprofit organizations, to which social media networking can be used as a tool to decrease operational and marketing costs while increasing awareness and enhancing exposure. Choose the platform in accordance with your target audience, design your plan and keep your social media pages constantly updated with posts, images, events, etc. You should also stay updated with the strategies of your competitors, as they usually address a similar audience.

For more information visit Charity Website.

Source: EzineArticles
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