Author Box
Articles Categories
All Categories
Articles Resources

Imagine: How Creativity Works

June 26, 2012 | Comments: 0 | Views: 214

Some years ago, there was a work entitled "Zen and the Art of Motorcycle Repair" and you have to wonder what one has to do with the other and the real answer is nothing, other than the fact that one unlocks the other - Zen unlocks the creative mind while the creative mind needs the Zen to focus on the repair.

Of course, this is a rather simplistic example of a classic anti-culture work of the 1960s, but it nonetheless points out at best-selling author Jonah Lerher key point in his book "Imagine: How Creativity Works no one has a monopoly on creativity".

Here's a rather crude example that does work: most creative companies have centralized bathrooms. And it seems sometimes, the longer you stand there waiting, the more chance you will find that the team begins to discuss a problem or set of problems with one or more projects. Or, they may holler over the walls to one another about an idea they are thinking about pitching to the collective group.

That's the way creativity happens. It isn't the province of one person or a group of lucky people. Creativity occurs when the flows of various minds come together and the differences and sums of their thinking begin to take shape. Quite often these meetings have to be unplanned, though.

We've all worked in offices where the site manager of general manager schedules a "brainstorming" meeting at 3 p.m. Friday to solve a problem the team is confronting. Walking into the meeting, you know that each member of the staff has his or her list of "not my faults" and "it's his or her faults." Brainstorming meetings are, more often than not, blamestorming meetings, as each person on a project believes that he or she must point out where his group or piece of the project is going swimmingly, while it's Dept. X or Y where the problem lies.

Playing the blame game here gets you exactly nowhere. Indeed, it gets everyone hot under the collar and these meeting tend to devolve into little more that finger-pointing exercises and statements of "it's not me" or "it's not us." That's not what creativity is about, at all.

As Lerher points out creativity is the result of a variety of thinking brought together by circumstance (the central bathroom accidental meetups of various creative people that help us to get through a problem more effectively). In other words, we all learn from this type of meeting.

Lerher believes that daydreaming has its place in creativity as does travel away from headquarters for an extended period so that when you look back inside you see things with a fresh perspective. He also believes that there's nothing wrong with thinking in a childlike manner because it helps the creative juices flowing.

Roberto Sedycias works as an IT consultant for ecommUS.

Source: EzineArticles
Was this Helpful ?

 
0
 
0
 
Rate this Article
 vote(s)
Feedback
Print
Re-Publish

Article Tags:

Imagine Book

,

How Creativity Works

Finding and collecting vintage comic books for fun and profit is something that is interesting, but can be difficult. With so many places to look, narrowing down the options can be painstaking, until

By: Jorge Orduna l Book Reviews > Comics Humor l July 07, 2012 lViews: 285

Action packed story that reads like you are there in person. Lieutenant Commander Andrew Carlson was a U.S. Navy Seal. He was as rough and tough as they come. He was part of a mission to be inserted

By: Cy Hilterman l Book Reviews > Mysteries Thrillers l July 06, 2012 lViews: 278

"Look Me In The Eye, If You Dare!" Okay, all of You "Internet Millionaire Moguls," I want some answers, and I want them now.

By: Travis L Perkins l Book Reviews > Internet Marketing l June 29, 2012 lViews: 309

Crush it is a great "How to" book on using social media and being real with yourself on what you do. Gary is very passionate about what he does. The key to his success is blending who he is with what

By: Joe Mosed l Book Reviews > Internet Marketing l June 29, 2012 lViews: 546

My resolution this year was to knuckle down and do something to bring in some new clients for my practice, so I was pleased to see that Internet Marketing Bible for Accountants looked like it might

By: Karen K Jefferson l Book Reviews > Internet Marketing l June 29, 2012 lViews: 295

When promoting your business online, are you using internet marketing? If you have yet to spread your branches into the online world, you ought to consider doing so.

By: Joyce McNeill Christopher l Book Reviews > Internet Marketing l June 29, 2012 lViews: 281

In 490 BC, a messenger set out from Marathon, running to Athens with news that the Persians had been defeated whereupon he collapsed; some histories say the messenger may have covered the 26.2 miles

By: Roberto Sedyciasl Book Reviews > Non Fictionl June 28, 2012 lViews: 265

If you look at successful marriages, you probably notice that the couples involved have their own language for success; it may be a look; a touch; a phrase, or something else and it is likely to be

By: Roberto Sedyciasl Book Reviews > Non Fictionl June 28, 2012 lViews: 250

It was near the end of World War II and a mixed group of 24 WACS and soldiers boarded a C-47 - the Army Air Corps workhorse aircraft - for a trip through "Shangri-La" as they would see it from the

By: Roberto Sedyciasl Book Reviews > Non Fictionl June 27, 2012 lViews: 337

As we reach Book Four of Robert Caro's masterful and highly detailed biography of Lyndon B. Johnson, whom some have called the most powerful man ever to occupy the office of Senate majority leader,

By: Roberto Sedyciasl Book Reviews > Non Fictionl June 27, 2012 lViews: 231

After watching the HBO program "Boardwalk Empire Season One" on Netflix (4 disks - 12 episodes), I decided to purchase the book "Boardwalk Empire," written by Nelson Johnson, on which the HBO program

By: Joseph Brunol Book Reviews > Non Fictionl June 26, 2012 lViews: 316

There are two kinds of eaters in the world those "who eat to live" - normal people who eat three meals a day - and those "who live to eat" - more hobby eaters who just love to try out foods they know

By: Roberto Sedyciasl Book Reviews > Non Fictionl June 24, 2012 lViews: 183

In 490 BC, a messenger set out from Marathon, running to Athens with news that the Persians had been defeated whereupon he collapsed; some histories say the messenger may have covered the 26.2 miles

By: Roberto Sedyciasl Book Reviews > Non Fictionl June 28, 2012 lViews: 265

If you look at successful marriages, you probably notice that the couples involved have their own language for success; it may be a look; a touch; a phrase, or something else and it is likely to be

By: Roberto Sedyciasl Book Reviews > Non Fictionl June 28, 2012 lViews: 250

It was near the end of World War II and a mixed group of 24 WACS and soldiers boarded a C-47 - the Army Air Corps workhorse aircraft - for a trip through "Shangri-La" as they would see it from the

By: Roberto Sedyciasl Book Reviews > Non Fictionl June 27, 2012 lViews: 337

As we reach Book Four of Robert Caro's masterful and highly detailed biography of Lyndon B. Johnson, whom some have called the most powerful man ever to occupy the office of Senate majority leader,

By: Roberto Sedyciasl Book Reviews > Non Fictionl June 27, 2012 lViews: 231

With all of the noise out there, it takes a real pro or a super story to be noticed, but how can you do it consistently is the question and it has taken an experienced blogger who also has a topnotch

By: Roberto Sedyciasl Book Reviews > Internet Marketingl June 25, 2012 lViews: 220

As if to underscore the importance of the standard QWERTY-style keyboard, RIM has produced a line of Blackberry smartphones that not only feature a touch-screen that is quite capable in its own

By: Roberto Sedyciasl Communications > Mobile Cell Phone Reviewsl June 25, 2012 lViews: 223

Discuss this Article

comments powered by Disqus