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Facebook and Social Networks As the Ultimate Lobbyists - Should They Register As Such?

February 26, 2012 | Comments: 0 | Views: 111

We all know the definition of a lobbyist, and we also know that companies hire lobbyists and law firms in Washington DC, but they also do a good bit of political handshaking and lobbying on their own. But a new very interesting model is emerging, and interestingly enough, it is one I have used on at least a smaller scale previously myself. It is the power of a company, in this case a social network to rile up the citizens to cause a barrage and swarm of comments to their politicians to serve the will for the company.

Some folks may not understand just how powerful this force is, but a politician who wants the votes surely does, especially in this world, and day and age when politicians are attempting to harvest the power of social networks for their campaigns and re-elections. It should come as no surprise that the social networks of today operate from a very powerful standpoint. That power has not yet been tested here the United States, but there may be a showdown coming.

We saw in Egypt, Tunisia, Libya, and in several Middle Eastern nations just how much power social networks have, and the way they enable the masses. No one understands the strength, or flow of social trends as much as those who own these companies and study the dynamics. On Read Write Web there was an interesting piece entitled; "Hollywood Pressures DC Lobbyists to Cut Ties With Facebook," by Dave Copeland published on February 27, 2012. The article stated;

"3 of 4 Washington, D.C. lobbying firms Facebook hired abruptly terminated their contracts citing conflicts of interest, even as Facebook had upped its lobbying efforts to $1.4 million last year from $351,000 in 2010. The Hollywood Movie and Music industry are doing everything they can to ensure that the tech industry and Facebook in particular doesn't have any talent to go up to the Hill."

Yes, and that's fine, but they are also dealing with a billionaire overgrown teenager running that company, and he will be a competitor, the likes of what they haven't seen before, and thus, the war has begun, and things are about to get quite serious, I imagine. Facebook also has a lot of power, power of the mindless masses, aka "power of the people" and it really doesn't need to pay lobbyists, it has people power up the gazzoo. If Hollywood wants to have a war with Facebook, they may end up losing billions in revenue, and all of their power in Washington DC.

Further, I wouldn't put it past the CEO and founder of Facebook, as he has run his company much like a Machiavellian Prince up until now, it's hard to say what he is capable of, or just how well his sword fits his new persona. But if he starts swinging it, look out, this could be the war of the media which makes or breaks an entire sector, and it could easily take down and change Washington DC forever.

Oh, and an FYI: I am not on Facebook, and I'm not a fan of social networks, nor do I appreciate the politics in and around Hollywood. I am taking no side on this issue, I'm just observing the battle lines being drawn in the sand for a future war of global and epic proportions. Please consider all this and think on it.

Lance Winslow has launched a new provocative series of eBooks on Future Internet Concepts. Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank;

Source: EzineArticles
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