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Who Else Wants a Personal and Profitable Connection?

April 25, 2012 | Comments: 0 | Views: 148

Connections make the world go round. To achieve success in this world, most of the time, it's not really what you know, but who you know. Trust is the building block of any relationship, and this includes the relationship between a seller and a buyer, an employer and an employee, and a professional and a client.

This is why it has become essential for both business and personal brands to create strong personal connections with their customers and audience. This could mean the difference between success and failure.

People listen, follow, and buy from individuals and companies they know, like and trust, which is why building a relationship with your audience or followers is key to the success of your personal brand.

How exactly do you do this? How do you create strong personal connections with your audience both online and off? Here are some tips:

1. Remember that first impressions are important

Whether you're meeting a client for the first time in person or interacting with someone new online, always remember that first impressions count.

Make sure that your online profiles are updated so that anyone who searches for your name in the search engines will have accurate information. It's also essential that you have an updated photo, so that people will know what you look like. People want to interact with a person, not a faceless, nameless creature.

If you're meeting someone new in person, it's a good idea to do your research about them. You can do this by Googling their name, checking their social media accounts, or by asking a mutual acquaintance (if any) to tell you more about them. By knowing something about the person, you'll have lots more to talk about and can enjoy a deeper, more meaningful interaction with each other.

2. Ask questions

People like knowing that someone is genuinely interested in their lives, which is why asking questions is a great way to create a strong personal connection with someone. Avoid being the person who views people as merely customers who can give you a profit - learn about your clients, discover what they need, and find ways to help them.

The more questions you ask, the more you can discover how to help your audience and satisfy their needs. You build a relationship with your followers by knowing them and genuinely caring about them.

3. Reveal things about yourself

To build strong personal connections with people, it's also essential that you share things about yourself. You don't reveal something too personal yet you can share stories that your clients or audience can relate to. I heard a phrase that has served me well - "Facts tell; Stories Sell." What's your story? And, how can you utilize storytelling in a way that engages and creates connections with others?

4. Communicate regularly with your audience

In our hyper busy lives, we often forget to connect just to reach out and get to know someone or to connect with providing 'help' in mind. If the only time you reach out to someone is when you need them, your relationship with them is in serious danger.

Social media has made it a lot easier to engage and interact with hundreds of people with just a click of a button. It's been an easy tool to help us become more consistent so that we can get to know people better and they have the opportunity to sample your character and competence. It's also important to comment and reply to your followers' posts as much as you can, because this really helps in creating a strong bond with them.

There are also many ways for you to connect with people off-line. Though people have started to rely on online communication quite heavily nowadays, these cannot completely replace the connection you create when talking and interacting with someone in person. Face-to-face meetings are still the best way to establish meaningful relationships with people.

Also, with email being such an easy and convenient way of communicating, sending a personal letter just to say thank you is a great way to help you stand out and connect with someone more strongly.

5. Be patient

Remember that Rome wasn't built in a day, and strong personal connections aren't created with just a snap of the fingers. Be patient - remember these tips, and give yourself a goal of interacting with someone meaningfully at least once a day.

Building a great relationship with one person beats having meaningless interactions with hundreds of people - so who can you connect with and make a difference in their

Maria Elena Duron, CEO (chief engagement officer), buzz2bucks | a word of mouth marketing firm, is skilled at making networks "work" and harnessing powerful online and offline buzz, she facilitates online visibility services and word of mouth coaching and workshops - taking companies and professionals from buzz-worthy to bucks-worthy,

Source: EzineArticles
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