Author Box
Articles Categories
All Categories
Articles Resources

Small Business Elevator Speech

April 26, 2012 | Comments: 0 | Views: 180

Small businesses need an elevator speech. We can argue about what you call your introduction but you do need one and it needs to stand out from the crowd. Here's why:

The attention span of the averagely busy person is extremely short. Every day we are bombarded by things that demand our attention, not least the myriad sales and marketing messages to which we are exposed every day. We all have to decide frequently which of those stimuli will get our attention and be worthy of deeper consideration. You need to be one of those messages.

It can be tough to do. For many small business owners they are in a competitive field where their natural message is very familiar. Guess what? Unless you stand out and relate to your prospects your introduction will be filtered out under the general heading: "Heard it all before".

Alternatively, you might be much more specialized or in an unusual business niche.In this case you need to avoid being filtered out under: "I didn't understand that" filters.

How do you get through those filters?

Change your approach. Most elevator speeches are essentially a description of what you do. People have heard that before, and heard it often. What they haven't heard is a message that speaks directly to them. Here's how you do that.

1. Figure out your ideal client. Surprisingly few businesses take the time to do this is detail. These are the clients you love to work with, those you set out to serve when you got into business in the first place. Be specific. Define these prospects in detail and write it down

2. What challenges do those clients face? Specifically, the challenges you solve for them and they will resolve when they hire you.

Then couch your introduction in these terms, not as a description of "what you do".

This is what it sounds like: I help (this specific type of client) who has (this particular problem issue or challenge).

That's it. When you are talking to a prospect for your business, they will immediately know that you are worth talking to further. They will self identify as a prospect for you and your business and that is what you want to happen quickly. There isn't any value in having a long series of conversations with people who are never going to be a client.

This is a mindsetchange that few small business owners master. Getting it right will get you into many more meaningful prospect discussions.

Jerry Smith is the co-founder of Marketing Action Club, focusing on small service based businesses who want to grow but struggle to attract quality clients consistently.

Visit for a step by step, online program to lead you through producing an effective, attention grabbing introduction for you and your business.

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

Small Business Elevator Speech


Elevator Speech Examples


30 Second Introduction


Elevator Speech

In India, employment opportunities are set to grow by a good margin in the coming year, a phase which was started in the turn of the second decade of the 21st century. organisation, candidates with

By: Sarkariexam l Business > Careers Employment l April 01, 2013 lViews: 11708

Sometimes it is amazing to see that certain jobs can precipitate huge turnouts in the recruitment drives. It is as if thousands of people were waiting for the vacancy advertisements and the moment

By: Sarkariexam l Business > Careers Employment l December 30, 2012 lViews: 690

In recent times, jobs in healthcare segments have grown tremendously. It is anticipated that this growth curve will continue for the times to come. Various factors are responsible for this

By: Sarkariexam l Business > Career Advice l December 27, 2012 lViews: 448

Are you in a dilemma whether to choose web based CRM or not? If yes, don’t worry. You aren’t the sole person having this doubt.There are numerous firms trying to make out whether investing in a

By: Reneta Vasileva l Business > Customer Service l December 23, 2012 lViews: 409

If you think about it you will realize the fact that each business has its own set of risks that are involved in it.The trade secrets that you have and the information related to the business is what

By: brumbrum1 l Business > Risk Management l December 23, 2012 lViews: 263

As the time is changing, concierge management services are now growing despite the slowing economies of the world. The main reason of it is the need that is highly specific to the people who like to

By: willsmith10 l Business > Management l December 23, 2012 lViews: 334

Getting ready for a big conference or business meeting? Don't forget to order name tags. Conferences and business events that have name tags are simply more successful. While some may roll their eyes

By: Lawrence Reavesl Business > Networkingl June 08, 2012 lViews: 207

Online interactions are extremely important for your business and also extremely effective. Relationships are at the heart of the interactions and knowing how to leverage them successfully will bring

By: Carolyn Cohnl Business > Networkingl June 07, 2012 lViews: 197

You've decided to let the world know that you're changing careers. You went to the local "meet and greet" and met some people that you believe can help your transition. Now, what will you do to

By: Leon R Scottl Business > Networkingl June 06, 2012 lViews: 184

One of the best ways to get your business associates to send you business is to send them business. This can be in the form of a tip, lead, or referral. But which is better in supporting the members

By: Dave Gutscherl Business > Networkingl June 06, 2012 lViews: 183

It seems like simple math: the more leads you get, the more clients you get. And that's true, to a point. But when you take a closer look, you'll discover that it's a bit more complicated.

By: Sue Clementl Business > Networkingl June 06, 2012 lViews: 157

Networking is an acquired skill. We become skillful at networking when we understand its impact and relevance to our business, and ultimately our lives. This results in diligent work to develop the

By: Marilyn Thorpel Business > Networkingl June 04, 2012 lViews: 172

Discuss this Article

comments powered by Disqus