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Relationships - The Be All and End All of Business

June 07, 2012 | Comments: 0 | Views: 197

Online interactions are extremely important for your business and also extremely effective. Relationships are at the heart of the interactions and knowing how to leverage them successfully will bring your business's success to the next level and beyond.

If you are going to achieve incredible success with your business; however, you will have to indulge in a combination of online and face-to-face interactions with people with whom you enjoy mutually beneficial relationships. There are many things that you can accomplish together through online interactions yet nothing can replace the personal, one-one-one discussions that you can have when you are in the same room together. It is important to bear in mind that relationships must be cared for delicately and if the relationship has true meaning, you will enjoy mutual trust, a deep knowledge of the other person, and the ability to find many valuable things in common with the other person.

Getting your message out there

One of your main objectives when it comes to your business is how you will successfully tell people about you and your business. When it comes to online communications, it is definitely all about content. The more high-quality content you are able to share with other people, the more they will come to know you, trust you, and find you credible.

Once you have your message out there and you have started to build relationships with others, you need to start to leverage those relationships as much as you can. After all, everyone's goal is the same. You all want to achieve as much success as possible for your business. There are several ways that you can accomplish this, of course. When it comes to interactions, you should interact online and in person, which is the most effective combination. Many relationships begin online, which is fine. However, at some point after you have built a strong foundation for the relationship, you will have to meet face to face. The face-to-face interaction will bring your relationship to a deeper level and you will see that your business associations will be even more successful and more meaningful.

Online relationships

Facebook, Twitter, and LinkedIn are three excellent social media channels with which to start your online interactions. Many people are not aware of how much there is to the various social media channels. There is much more to them than creating profiles, updating your status periodically, and posting a comment or saying that you "Like" something that one of your connections has posted. There are many groups offered (in a huge number of niches) on each channel and you can be a part of them and be a serious contributor to each group. That is precisely how you successfully start to form relationships and start to build your connections. For example, LinkedIn will allow you to join 50 different groups. If you are committed to becoming a regular contributor to those groups, people will get to know you and will trust you and find you credible. Once you have established that sort of relationship, you and your business will be top of mind for them when they need what you are selling.


Relationships are at the heart of your business's success. There are many different ways in which you can interact with people and you must leverage those relationships in the most effective way possible. The more you interact with other people, both online and in person, the stronger your bond will be with them and the more you will come to trust each other, find each other credible, and rely on their expertise when you need what they can give you. Nurturing your relationships is truly essential to your success and you need to make sure to treat those relationships with the utmost of care. Your relationships will be strong and mutually beneficial and you should make sure that you both get as much out of them as you possibly can in the long term.

We are pleased to provide you with the insightful comments contained herein. For a free assessment of your online presence, let's have coffee.

Carolyn T. Cohn is the Chief Editor of CompuKol Communications. Mrs. Cohn has a wealth of experience in managing people and projects. She has run several editorial departments for various companies. Mrs. Cohn has 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, editing books, journal articles, abstracts, and promotional and educational materials. Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide range of companies. The principle that governs her work is that all words need to be edited.

Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.

Mrs. Cohn is a member of the American Medical Writers Association (AMWA).

Source: EzineArticles
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