Author Box
Articles Categories
All Categories
Articles Resources

Business Networking Myths

June 03, 2012 | Comments: 0 | Views: 197

With the advent of social media and on-line referral generating systems, person-to-person business networking seems to be taking more of a back seat in many marketing plans. And when I look at some of the marketing strategies of new entrepreneurs, I'm surprised that expensive advertising is the primary tactic used to find prospects, and that networking sometimes isn't even considered a viable option for generating new clients. I've been successfully sharing referrals with other business folk for many years now, so I hadn't considered that the belief systems of some people about business networking could be so different from the reality. There seem to be a lot of myths out there, so let's bust some of them right now.

Myth 1 Networking is selling.False.

It is not selling. Selling is about attracting the person in front of you to your product or service. Networking is marketing. It's about attracting the 200+ people the person in front of you knows to your product or service. Networking is wayyyyyy less stressful for those who are terrified of selling.

Myth 2 Networking is about going to business events and making sure everyone in the room receives your business card.False.

It is about building relationships with other business folk who have a reciprocal mindset for sharing clients. When I see people desperately trying to work a room by giving everyone their business cards and scurrying off to the next person, here's what I do. I make them my clients.

Myth 3 Networking is about spending valuable personal time attending events.False.

It's a way of life. You can easily build a profitable referral network without ever attending an event.

Myth 4 Networking is about delivering your elevator speech.False.

Elevator speeches are for addressing an audience at an event. They do not work in day-to-day conversation, where networking is most effective.

Myth 5 Networking is a task that is completed when you walk out the door of an event.False.

It is a marketing technique that becomes a way of life. When you develop the skills of networking, you can never become the old you again.

Myth 6 Networking is about joining a business referral group and having to work with people you may not like.False.

There are advantages to joining a business referral group, but you can build a profitable referral network just as effectively without ever joining one.

Myth 7 Only extroverts can be successful at business networking.False.

I'm an introvert myself. I do a few things differently at events to reduce my anxiety, such as taking frequent breaks to make notes and breathe, but I have found business networking quite manageable.

If your false beliefs about business networking have been holding you back from taking advantage of a referral-based marketing strategy, now is the time to give it a try and see for yourself how effective it can be.

Happy networking!

Dave is the creative energy behind Streetwise Marketing Strategies. Download his free e-book, "What to do Before, During, and After a Networking Event", at http://www.StreetwiseMarketingStrategies.com

Source: EzineArticles
Was this Helpful ?

 
0
 
0
 
Rate this Article
 vote(s)
Feedback
Print
Re-Publish

Article Tags:

Business

,

Networking

,

Business Networking

,

Business Referrals

In India, employment opportunities are set to grow by a good margin in the coming year, a phase which was started in the turn of the second decade of the 21st century. organisation, candidates with

By: Sarkariexam l Business > Careers Employment l April 01, 2013 lViews: 11715

Sometimes it is amazing to see that certain jobs can precipitate huge turnouts in the recruitment drives. It is as if thousands of people were waiting for the vacancy advertisements and the moment

By: Sarkariexam l Business > Careers Employment l December 30, 2012 lViews: 690

In recent times, jobs in healthcare segments have grown tremendously. It is anticipated that this growth curve will continue for the times to come. Various factors are responsible for this

By: Sarkariexam l Business > Career Advice l December 27, 2012 lViews: 449

Are you in a dilemma whether to choose web based CRM or not? If yes, don’t worry. You aren’t the sole person having this doubt.There are numerous firms trying to make out whether investing in a

By: Reneta Vasileva l Business > Customer Service l December 23, 2012 lViews: 410

If you think about it you will realize the fact that each business has its own set of risks that are involved in it.The trade secrets that you have and the information related to the business is what

By: brumbrum1 l Business > Risk Management l December 23, 2012 lViews: 264

As the time is changing, concierge management services are now growing despite the slowing economies of the world. The main reason of it is the need that is highly specific to the people who like to

By: willsmith10 l Business > Management l December 23, 2012 lViews: 334

Getting ready for a big conference or business meeting? Don't forget to order name tags. Conferences and business events that have name tags are simply more successful. While some may roll their eyes

By: Lawrence Reavesl Business > Networkingl June 08, 2012 lViews: 207

Online interactions are extremely important for your business and also extremely effective. Relationships are at the heart of the interactions and knowing how to leverage them successfully will bring

By: Carolyn Cohnl Business > Networkingl June 07, 2012 lViews: 198

You've decided to let the world know that you're changing careers. You went to the local "meet and greet" and met some people that you believe can help your transition. Now, what will you do to

By: Leon R Scottl Business > Networkingl June 06, 2012 lViews: 184

One of the best ways to get your business associates to send you business is to send them business. This can be in the form of a tip, lead, or referral. But which is better in supporting the members

By: Dave Gutscherl Business > Networkingl June 06, 2012 lViews: 184

It seems like simple math: the more leads you get, the more clients you get. And that's true, to a point. But when you take a closer look, you'll discover that it's a bit more complicated.

By: Sue Clementl Business > Networkingl June 06, 2012 lViews: 157

Networking is an acquired skill. We become skillful at networking when we understand its impact and relevance to our business, and ultimately our lives. This results in diligent work to develop the

By: Marilyn Thorpel Business > Networkingl June 04, 2012 lViews: 172

One of the best ways to get your business associates to send you business is to send them business. This can be in the form of a tip, lead, or referral. But which is better in supporting the members

By: Dave Gutscherl Business > Networkingl June 06, 2012 lViews: 184

In all of my years of hiking, I have never carried bear spray. Perhaps it's because of the statistics. Today, about 2-3 people are killed annually in the United States and Canada because of bear

By: Dave Gutscherl Travel & Leisure > Hiking Backpackingl June 03, 2012 lViews: 193

If you have never had a poison ivy rash, I can tell you that the itch is absolutely maddening. You can douse yourself in pink calamine lotion, which takes the edge off a bit, but it takes every bit

By: Dave Gutscherl Travel & Leisure > Hiking Backpackingl June 03, 2012 lViews: 186

When I introduce people to scrambling for the first time, I always take them to Yamnuska because I think the mountain provides all of the things that will create an interest in further scrambling.

By: Dave Gutscherl Travel & Leisure > Hiking Backpackingl June 03, 2012 lViews: 149

Growing up, I thought my trail journal was the coolest thing. It looked like Henry Jones' Grail journal from the movie Indiana Jones and the Last Crusade. It had multi-coloured trail notes, sketches,

By: Dave Gutscherl Travel & Leisure > Hiking Backpackingl June 03, 2012 lViews: 166

I received my first mosquito bite of the season. It's been itching the last few hours, so I put a bit of calamine lotion on it. The itch stopped, but one of my friends told me that it's just a myth;

By: Dave Gutscherl Travel & Leisure > Hiking Backpackingl June 03, 2012 lViews: 141

Discuss this Article

comments powered by Disqus