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5 Mobile Marketing Myths Debunked

April 16, 2012 | Comments: 0 | Views: 134

Not many people understand mobile marketing. Even as we move closer to a phone for every living man or woman on earth, mobile marketing is still a new phenomenon especially for business owners. Why is this so? Perhaps because of some myths people have about this type of marketing using mobile devices. Let's debunk five of them today.

1. It is only for big corporations.Well, not quite true. Whether you own the corner shop, a small estate day care, laundry or a one-man plumbing service, you can use mobile marketing successfully. You can send text messages to your clients informing them of special offers. You can receive orders using your phone. And you ask you customers to forward you phone number to people who may need your services.

2. Mobile is for teenagers. Cell phones are owned by nearly everyone. In fact, the average age for people who send text is 35. And the older generation is increasing using their phone to download apps, doing shopping, check emails, update social media posts and send text. Apparently, people under 25 text more than those above this age, but their text message are more interactive. The older generation also prefers voice over text, but open rates are the same across demographics.

3. People don't want to receive marketing messages. Not quite true. Millions of people subscribe to text message services to receive updates on the weather, news, horoscopes, or quotes. In fact, people won't mind receiving message informing them about new arrivals or special offers; as long as they do not become 'too much'. It is illegal to send unsolicited messages, but it is perfectly in order to send messages to people who opt in to your list.

4. Mobile is just like the web, only smaller. There about 260 million websites. However, there are nearly 6 billion mobile handsets worldwide; more than PCs and TVs combined. So the marketing potential is bigger and the advantages are huge. For instance text messages have an open rate of 97% and are read within 4 minutes. In addition, mobile websites are not the same as standard websites in design, functionality and use.

5. The only form of mobile advertising is SMS. True this the most popular way of reaching consumers. However, it is not the only way of advertising. We have blue tooth marketing, webs apps, MMS campaigns and many more. It is upon each individual business to figure out what works best for them or a combination of different methods.

Mary Wilhite is a Mobile Marketing Specialist, also known as the Mobile Marketing Queen. Teaching small businesses, entrepreneurs, and internet marketers how to attract better customers with mobile marketing devices. Get more of her mobile marketing tips, tricks, and strategies today. Just click here http://marywilhiteblog.com

Source: EzineArticles
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